The shared mobility sector continues to gain traction as industry leaders invest in innovative solutions to address growing demands for sustainability and efficiency. Raymon Pouwels, co-founder of GO Sharing and Umob, has recently joined SURE Mobility as an investor and advisor. His expertise in Mobility as a Service (MaaS) and Software as a Service (SaaS) is expected to drive the company’s growth and strengthen its position in the electric vehicle (EV) rental market.
What’s the scope of the investment?
Raymon Pouwels has acquired a minority stake in SURE Mobility, a Dutch-based company specializing in sustainable mobility for business and leisure markets. The financial details of the investment remain undisclosed, though additional financing of €10M is anticipated soon. The funds raised will be channeled towards team expansion and the establishment of new rental locations, aiming to scale operations and meet the increasing demand for eco-friendly transportation options.
What does SURE Mobility offer?
Founded in 2022, SURE Mobility provides innovative solutions like the SURE Bike, designed to optimize the rental experience for both operators and consumers. The bike is equipped with a hybrid supercapacitor battery inspired by Formula 1 technology, enabling fast charging within 30 minutes. This design reduces maintenance costs, simplifies fleet management, and enhances sustainability. Additionally, the company supports businesses by lowering transportation expenses, cutting carbon emissions, and improving employee well-being. SURE Mobility also facilitates tourism-focused initiatives by promoting environmentally conscious travel.
Pouwels’ advisory role extends beyond SURE Mobility, encompassing other ventures such as DRIVE Software Solutions, TourisTicks, PACO Display, and NOVECTRA. These companies pursue innovation in diverse areas, including EV charging infrastructure, vacation activity platforms, and recreational mobility solutions, all sharing a focus on sustainability and efficiency.
“In 2022, we started SURE Mobility with a clear vision: offering the new generation E-bike made for Business Mobility,” said Eelco Schaffer, Director of IT & Data at SURE Mobility.
Earlier reports indicate that SURE Mobility’s competitors have been focusing on leasing and subscription-based EV solutions. Unlike these companies, SURE Mobility offers a modular consignment model, allowing small-scale entrepreneurs to enhance their service offerings with minimal upfront investments, thereby broadening accessibility in the mobility sector.
By leveraging its unique battery technology and modular approach, SURE Mobility aims to differentiate itself in a growing market. The company has strategically targeted not only individual consumers but also governments and businesses, ensuring its relevance across diverse sectors. This approach underscores its commitment to addressing sustainability and operational efficiency simultaneously.
SURE Mobility’s ambitions reflect broader trends in the mobility industry, where companies are working to balance innovation with environmental responsibility. As the demand for green transportation grows, businesses like SURE Mobility may play a critical role in shaping the future of urban and recreational travel.
