QualiBooth, a digital accessibility company operating from Barcelona, has received a new financial boost of €2 million. This funding supports the advancement of its product development and market growth, especially in Europe. Planning to broaden their reach, QualiBooth aims to set up a customer success and marketing hub in Barcelona, with sights on expanding in the United States. As companies face increasing pressure to adhere to accessibility standards, QualiBooth’s strategic moves underscore the growing importance of digital compliance.
In a context looking at past developments, digital accessibility has increasingly been under the spotlight, with various acts worldwide highlighting the need for compliant digital services. Before QualiBooth’s rise, several companies tried to bridge the gap, often using overlays and widgets that provided surface-level solutions. QualiBooth, however, detects up to 20% more issues using advanced scanning tools and provides businesses with actionable insights, setting itself apart from earlier methods.
What Does QualiBooth Offer?
QualiBooth was founded in 2022 with a mission to simplify web accessibility compliance. The platform offers tools, such as an accessibility checker, real-time dashboards, and a development assistant, helping organizations meet standards like ADA, WCAG, and EAA. These resources aim to ensure that digital services are more inclusive, catering to a wide range of users with different needs.
How Does Accessibility Impact Business?
Digital accessibility is not just a regulatory make it crucial for businesses from a commercial perspective. After conducting over 1,000 audits and finding billions of issues, QualiBooth reports that their clients often achieve accessibility scores above 90, a noticeable improvement over the industry median. Upcoming research from the company suggests a link between enhanced accessibility and increased e-commerce sales, highlighting the economic benefits of compliance.
Awareness of the connection between digital accessibility and brand visibility in Large Language Models (LLMs) is growing, according to CEO Ken Kralick. However, there remains a significant gap, with less than 30% of European retailers currently publishing required accessibility statements.
The European Accessibility Act has made compliance mandatory for various digital services. QualiBooth’s technology empowers businesses to exceed superficial fixes and ensures they not only comply with regulations but also improve user experiences and build brand trust. The platform’s contributions go beyond mere regulation adherence, aiming to enhance the online presence of its clients substantially.
Conclusively, QualiBooth’s latest funding round provides an opportunity to solidify its market presence and advance its mission of enhancing digital accessibility. The effectiveness of its tools in enabling deep compliance stands as a selling point, particularly in an era where inclusivity can directly impact business success. Organizations are encouraged to consider the comprehensive benefits of adopting efficient accessibility measures, as they can lead to meaningful engagement and growth in the digital landscape.
