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COINTURK FINANCE > Investing > onsemi Confronts Challenges in SiC Market and Competition from Sony
Investing

onsemi Confronts Challenges in SiC Market and Competition from Sony

Overview

  • onsemi's Q1 2026 revenue showed improvement amid market challenges.

  • Both SiC market dynamics and CIS competition present ongoing headwinds.

  • Strategic partnerships, like Sony's, could shift market competitiveness.

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onsemi, a leading provider in the semiconductor industry, reported its financial outcomes for Q1 2026, indicating signs of improvement after facing challenges in the sector. The company recorded revenue of $1.51 billion, a decrease from the $1.86 billion in Q1 2024, along with a non-GAAP EPS of $0.64. Analysts observed that onsemi’s three main segments are pivotal to its performance: Power Solutions Group (PSG), Advanced Solutions Group (ASG), and Intelligent Sensing Group (ISG). As market conditions evolve, onsemi’s strategic positioning within these segments remains under scrutiny.

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Contents
Why is the SiC Market Slowing?Can onsemi Navigate the Rising Competition in CIS?

Why is the SiC Market Slowing?

onsemi faces critical headwinds in the silicon carbide (SiC) sector, heavily affected by the shift in the EV market dynamics. The U.S. EV sales in 2025 saw notable fluctuations, especially with the introduction of new tariffs and the cessation of certain federal incentives, which affected consumer purchasing behaviors. While BEV sales noted a modest growth, the market transition to 8-inch SiC wafers by suppliers like onsemi has impacted the market. Historically, SiC has been seen as key to semiconductor growth, yet external factors continue to stunt its immediate growth potential.

Can onsemi Navigate the Rising Competition in CIS?

Yes, but onsemi’s Intelligent Sensing Group is amid growing rivalry in the CMOS image sensor (CIS) market, most notably from Sony. The growing demand for CIS in smartphones, alongside advancements in autonomous vehicles, places an emphasis on innovation, which may enhance competition. Sony has maintained a substantial market share in CIS, bolstered by strategic partnerships like the one with TSMC, emphasizing next-generation image sensor development.

Reports from past years highlight that onsemi held a strong position in the non-Chinese SiC power chip market. Conversely, it remains challenged by Sony’s dominance in the CIS sector. Past records indicate a consistent market position for STMicroelectronics and Infineon alongside onsemi, reflecting a dynamic competitive landscape. As Sony continues technological advancements, onsemi must strategically adapt to sustain competitiveness in these evolving markets.

onsemi’s SiC and CIS markets face both structural and competitive obstacles.

“The anticipated undersupply of SiC wafers in 2024 presents unique opportunities,” detailed in past company analysis, reflecting potential for advantageous market positioning despite current hurdles.

In contrast, the partnership between Sony and TSMC aims to leverage cutting-edge advancements, possibly challenging onsemi’s footing in future applications.

In a recent statement, an executive at TSMC noted excitement over deepening strategic alliances.

“Our collaboration with Sony signifies a pivotal step in shaping future sensing technologies,” they commented.

Such partnerships could recalibrate competitive dynamics, demanding that onsemi evaluate its strategies for sustained market relevance.

The broad implications of onsemi’s current market challenges underline its necessity to innovate and strengthen operational efficiencies across key core segments. Notably, as semiconductor demand trends shift toward AI and digital integration, companies solidifying their technological infrastructure will likely benefit in the subsequent phases.

onsemi’s efforts in navigating these competitive waters could prove significant in maintaining its industry role. Evaluations reveal that market resilience and quick adaptation to emerging trends could be essential to future growth. For investors, comprehending these dynamics will be integral to understanding future industry shifts. Strategic maneuvers, particularly to address supply and demand fluctuations and technological advancements, remain crucial steps forward.

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Disclaimer: The information contained in this article does not constitute investment advice. Investors should be aware that cryptocurrencies carry high volatility and therefore risk, and should conduct their own research.

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