Facing a competitive online food delivery market, Just Eat Takeaway.com, based in Amsterdam, has unveiled its H1 2025 report. The company showed modest growth in its Gross Transaction Value (GTV), reinforced profitability, and increased cash reserves. As operational restructuring efforts continue, the company remains focused on enhancing its market presence and operational capacity. Despite tightening market conditions, the company has strategically increased its marketing initiatives and expanded its delivery network to ensure continued growth.
While the company’s GTV rose by 2%, total revenue saw a slight dip. This decline was largely attributed to decreased overall order volumes. However, the impact was softened by improved order monetization and increased ad revenues. Around the same period in previous years, the company faced similar fluctuations in revenue, although GTV growth has remained a consistent target.
How is profitability affected by the company’s latest steps?
Profitability has improved, with adjusted EBITDA climbing to €147 million, a 4% increase compared to the last year. This reflects the successful implementation of strategic initiatives, despite significant logistics and marketing costs. Free cash flow, however, dropped to €16 million. These changes stemmed from the one-time costs linked to mergers, acquisitions, and internal restructuring.
Which regions benefited most from Just Eat Takeaway’s strategies?
In Europe, a slight 1% GTV increase was accompanied by a decline in adjusted EBITDA. These figures were influenced by targeted investments in logistics and marketing aimed at securing future growth. Meanwhile, in the UK and Ireland, a 32% rise in adjusted EBITDA signaled better performance, driven by operational streamlining and reduced order fulfillment costs.
The company’s cash and cash equivalents rose to €1,294 million from €1,177 million at the end of last year. The report also highlighted better cash management, resolving most of the previous financial challenges, as reiterated by management. The improved financial position enables further potential investments in the future.
“We see good progress in the expansion of our delivery network and have ramped up our marketing efforts,” stated Jitse Groen, CEO, emphasizing the strategic focus on long-term growth.
Notably, the Rest of World segment saw EBITDA improve, compensating for lower order volumes through efficient cost management, particularly in staffing. Historical performance in these regions has varied, with recent trends highlighting the benefit of targeted strategic actions.
The management projects 2025 expectations with GTV growth between 4% and 8% year-on-year, alongside an adjusted EBITDA of €360 million to €380 million. The strategic focus continues to shift towards maintaining a sustainable EBITDA margin, prioritizing operational efficiency over aggressive expansion.
“Despite these additional investments, Just Eat Takeaway.com further improved its adjusted EBITDA,” Groen added, speaking on the company’s resilience under competitive pressures.
As Just Eat Takeaway.com advances, its emphasis on structural improvements, effective marketing, and cash position offers a clear path for future growth. The ongoing operational and strategic shifts are paving the way for enhanced performance, focusing on sustainable market competitiveness. Equipped with historical insights, readers can look ahead to anticipating how these strategic approaches will affect the company’s positioning.
