Ignition, a revenue operations platform designed for service-based businesses, has introduced significant changes to its leadership team. Greg Strickland, previously the company’s president, assumes the role of CEO, while Amy Foo, a former vice president at Culture Amp, steps in as CFO. These leadership adjustments aim to guide the company through its growth ambitions and evolving business landscape. Ignition, established in 2013, automates essential processes like proposals, invoicing, payments, and workflows for over 7,500 global businesses.
What experience do the new leaders bring?
Amy Foo brings extensive financial and operational expertise, having previously held senior roles at Culture Amp and Zendesk. She has helped scale businesses efficiently and holds CPA qualifications in three countries. At Ignition, Foo will focus on managing financial health, optimizing return on investment, and ensuring operational efficiency to support expansion strategies. Strickland praised Foo’s ability, saying:
“Amy understands both the operations and financial side of the business and has a strong background in SaaS and finance, making her ideal for our long-term goals.”
Greg Strickland, now CEO, has an established history of leading SaaS organizations, including Box and Productboard. During his tenure as Ignition’s president, he oversaw a 50% growth in North American revenues, demonstrating his capability in scaling operations. Strickland stressed the company’s role in assisting service-based businesses as they adapt to new pricing and recurring revenue models, stating:
“Ignition plays an essential role in helping businesses transition to predictable cash flow and revenue expansion opportunities.”
How will these changes impact Ignition’s growth?
The appointment of Foo as CFO and Strickland as CEO aligns with Ignition’s focus on strengthening its leadership to support global growth. With operations spanning Australia, Canada, New Zealand, the Philippines, the U.S., and the U.K., the platform connects professional service businesses with tools for seamless billing and revenue operations. Ignition seeks to empower sectors such as accounting, marketing, consulting, and legal services to optimize their pricing and service delivery models.
When compared to earlier reports, Ignition’s current leadership appointments reflect a strategic shift towards revenue growth and operational refinement. For example, while the company initially focused on automating administrative tasks, its recent direction emphasizes adaptability to industry changes and scaling its global customer base. This broader focus indicates a more comprehensive business vision than earlier years.
Ignition has established itself as a leader in revenue operations by automating and simplifying processes for professional services. With Greg Strickland and Amy Foo at the helm, the company seems well-positioned to navigate industry changes and capitalize on growth opportunities. Businesses utilizing Ignition’s platform gain tools to streamline billing, proposals, and payments, thus increasing efficiency. The renewed focus on leadership also suggests that Ignition intends to keep pace with competitive market demands and the increasing need for recurring revenue models in service-based sectors.
