EcoMotion, a mobility ecosystem platform based in Tel Aviv, has completed the acquisition of Dutch electric moped and e-bike manufacturer Brekr. This move follows Brekr’s bankruptcy declaration, attributed to supply chain disruptions and the impact of regulatory discussions in the Netherlands. The acquisition is expected to maintain service continuity for Brekr’s customers while integrating the brand into EcoMotion’s portfolio. The deal also ensures the continued involvement of Brekr’s founders to facilitate a smooth transition.
Brekr has established itself as a company blending retro and modern design elements in its electric two-wheelers. Assembled in Cuijk using socially responsible production methods, the company gained recognition for its unique approach. However, despite positive reception, financial difficulties led to its bankruptcy filing. Similar acquisitions in the industry have generally aimed to preserve brand identity while leveraging the purchasing company’s network and resources.
What led to Brekr’s bankruptcy?
Brekr’s financial struggles were primarily caused by supply chain issues and regulatory pressures in the Netherlands affecting the fat bike market. These difficulties ultimately forced the company to file for bankruptcy. Founders Niels Willems and Jasper Hagedoorn had to seek alternatives to ensure the brand’s survival, leading to negotiations with EcoMotion.
How EcoMotion plans to integrate Brekr?
Following the acquisition, EcoMotion will work closely with Brekr’s employees, dealers, and suppliers in the coming weeks. The company aims to preserve Brekr’s operations and maintain existing service standards. Customers are expected to experience uninterrupted deliveries and support, ensuring product availability remains stable.
EcoMotion’s CEO Marc van der Plas emphasized Brekr’s market position and potential contributions to the company’s portfolio.
“Brekr has quickly built a strong position with products that stand out for their design, functionality, and local character,” said van der Plas. “We see great synergies, both in product development and distribution. With this acquisition, we are once again adding a brand with character to our portfolio.”
EcoMotion already manages brands like QWIC and AGU, focusing on sustainable mobility solutions. Adding Brekr to its lineup strengthens its position in the electric two-wheeler segment. The acquisition aligns with the company’s broader objective of expanding its reach in the European market.
The integration of Brekr into EcoMotion’s ecosystem presents opportunities for scaling production and distribution. While Brekr’s design and product philosophy are expected to remain intact, EcoMotion’s resources may help overcome past challenges. Customers and industry observers will be watching how this transition affects Brekr’s offerings in the long term.
