In a strategic maneuver to strengthen its footprint in Europe, Manchester’s digital product consultancy, Apadmi, has acquired the Amsterdam-based Pinch. This acquisition is set to bolster Apadmi’s presence in the Dutch market, renowned for its burgeoning digital landscape. By uniting forces with Pinch, Apadmi aims to leverage the expertise of over 450 mobile specialists and expand its influence across five European offices. This move comes in the wake of competition in the digital product space, the combination is expected to fortify their stance in delivering innovative mobile solutions to clients across various sectors.
Historically, Apadmi has made prior strategic acquisitions to cultivate growth, notably entering the Dutch market in 2022 by acquiring The Mobile Company. In 2025, it further solidified its European footprint with the addition of the Polish firm, Droids on Roids. These acquisitions have facilitated the expansion of Apadmi’s services, customizing mobile and digital strategies across diverse sectors such as retail, telecom, and healthcare. In tandem with this trajectory, the acquisition of Pinch, known for its work with the Benelux media industry, aligns with Apadmi’s goal to deepen its expertise across varied domains.
How Will Pinch Contribute to Apadmi?
The integration of Pinch, with its team of 70 professionals skilled in design, development, and product innovation, offers Apadmi a significant advantage. With clients like DPG Media, Qmusic, NRC, and Albert Heijn, the collaboration is poised to enhance Apadmi’s offerings in designing and developing cutting-edge mobile applications, especially in the media industry. The synergy between Apadmi and Pinch will aim to elevate client services and enhance digital product development capabilities.
Will Apadmi’s Growth Affect Its Operations?
Plans to maintain Pinch’s operations in Amsterdam indicate that Apadmi intends a seamless transition in its merger strategy. There are no immediate plans for restructuring, ensuring stability for the existing team at Pinch. This careful integration approach underscores Apadmi’s commitment to its growth agenda without disrupting existing operations, allowing both teams to explore new avenues collaboratively.
Across Europe, Apadmi’s influence is particularly noted in delivering mobile solutions that support clients’ missions in sectors like utilities, financial services, and healthcare. By integrating Pinch, Apadmi fortifies its Dutch base, allowing it to serve its clients efficiently and expand its portfolio in digital product consultancy.
Apadmi’s CEO, Garry Partington, underscored the strategic importance of this acquisition, emphasizing how the collaboration builds on Apadmi’s engineering and digital product expertise. Partington described the synergy as a
“brilliant match that gives us a strong foothold in new sectors.”
The collaboration signifies not only market expansion but highlights how strategic partnerships can redefine business landscapes. This development emphasizes the importance of such alliances in staying adept within an ever-evolving digital economy. As Apadmi and Pinch integrate, the focus will be on creativity and innovation to deliver tailor-made solutions to a diverse clientele.
