Amid rapid advancements in artificial intelligence, sustainability professionals express concerns about its environmental impact while acknowledging its potential benefits. A recent survey by Salesforce highlights this duality, showing both apprehensions and optimism among those tasked with implementing sustainable practices. The study offers insights into how companies are navigating the complex interplay between AI technology and sustainability goals.
The current discussion around AI and sustainability is not new. Previous reports have highlighted significant energy consumption by data centers, driven by AI applications, as a major hurdle in achieving emission reduction targets. Earlier surveys indicated that while there was enthusiasm for AI’s potential in climate solutions, the technological energy demands posed a significant challenge. Now, this latest survey underscores a consistent pattern of both concern and opportunity, reflecting ongoing debates about balancing technological advancement with environmental stewardship.
Salesforce, in collaboration with YouGov, conducted a double-anonymous survey involving over 450 sustainability professionals across the US, Canada, and the UK. The findings reveal that 40% of respondents are concerned about AI’s negative impact on sustainability efforts. However, 65% believe that companies must balance AI’s benefits against its environmental costs, and 81% prioritize reducing AI’s emissions footprint.
Optimism Despite Concerns
Despite these concerns, optimism prevails among many respondents. A majority, 58%, believe that AI’s benefits outweigh its risks in addressing the climate crisis. Additionally, 55% think AI’s overall impact on global sustainability will be positive. This dual perspective highlights the complex relationship between technological advancement and environmental responsibility.
AI Adoption in Sustainability Programs
The survey shows that 49% of participants have explored AI in their sustainability programs, with 20% already implementing it and 29% still experimenting. Key applications include improving energy efficiency, carbon emissions modeling, and regulatory compliance. Among those using AI, 65% say it has significantly transformed their sustainability programs, underscoring its potential to drive meaningful change.
Challenges in AI adoption persist, with 37% of respondents citing a lack of knowledge as a primary barrier, followed by budget constraints and privacy concerns at 34% each. Improving knowledge and skills (52%) and enhancing training (45%) were identified as critical factors for achieving sustainability goals more effectively.
Suzanne DiBianca, EVP and Chief Impact Officer at Salesforce, emphasized the importance of education in bridging the gap between AI and sustainability, stating:
“Sustainability and AI education and training not only narrows the gap between businesses and their climate goals, but also helps create a culture of learning and innovation.”
The survey’s revelations indicate that while AI presents significant challenges, it also offers substantial opportunities for advancing sustainability efforts. Companies will need to invest in education and training to maximize AI’s benefits while mitigating its environmental impact. Balancing these aspects will be crucial in leveraging AI for a sustainable future.
