Dékuple Group, a prominent European data marketing and communications company, has acquired majority stakes in Amsterdam-based creative agency Selmore and Rotterdam-based digital agency DotControl. This strategic move aims to bolster its multi-entrepreneur business model, enabling the company to enhance its market presence across Europe and cater more effectively to international clients. The collaboration between these entities is expected to merge diverse expertise in creativity, data-driven strategies, and cutting-edge technology, offering comprehensive solutions tailored to the dynamic marketing landscape.
What does this acquisition mean for European clients?
The acquisition builds upon a three-year partnership between Selmore and DotControl, which has allowed the agencies to unite their creative and digital capabilities. Their shared goal is to optimize brand visibility and effectiveness through collaborative strategies. Selmore CEO Anja Froeling and DotControl CEO Mark Landman highlighted the synergy, stating:
“By combining our strategic, creative, and digital expertise, we are able to design impactful guiding ideas and deploy them seamlessly across all media and technologies, thus maximising brand visibility and effectiveness.”
The integration into the Dékuple ecosystem also provides these agencies with resources to address multi-country clients and retain operational independence, enhancing their strategic and creative outputs while scaling their offerings on a European level.
How will this partnership reshape marketing approaches?
Both Selmore and DotControl bring unique expertise to the table. Selmore is known for its “Guiding Ideas” approach, which aims to foster brand growth through creative collaboration. DotControl complements this with its emphasis on data-driven strategies, offering services like digital strategy development, software solutions, and customer-centric campaigns for high-profile clients such as Disney (NYSE:DIS) and Škoda. The two agencies’ combined annual revenue of €7 million reflects their market impact, with operations already consolidated into Dékuple’s portfolio as of January 2025.
In comparison to previous acquisitions by Dékuple, this move appears focused on creating a versatile, multi-disciplinary agency model. Earlier expansions often targeted specific services, such as digital advertising or customer engagement, while this partnership unifies data, technology, and creativity for broader client solutions. This reveals Dékuple’s ambition to address the evolving demands of a globalized marketing sector.
Dékuple’s CEO Bertrand Laurioz underscored the importance of this step in the company’s European strategy:
“Our goal is to further strengthen our European footprint while enriching our expertise to meet the transnational needs of our major clients.”
This will also allow the group to compete more effectively in transnational tenders and provide a wider suite of data-driven marketing tools to its clientele.
Founded in 1972, Dékuple is a veteran in the communication and data marketing sector, with a presence in regions like North America, China, and Europe. Generating €200 million in revenue in 2023, the company works with over 500 brands globally, positioning itself as a leader in transforming marketing strategies.
The acquisition of Selmore and DotControl signals Dékuple’s intent to diversify its offerings and penetrate new markets while leveraging the combined expertise of its portfolio companies. For businesses, this partnership offers a one-stop solution integrating creativity, data insights, and digital engagement, enabling them to adapt to the increasingly complex demands of international commerce effectively.
