E-scooters have surged in popularity as a sustainable and efficient urban mobility solution. However, the presence of substandard and unsafe models in the market has raised concerns. SELANA, an Amsterdam-based startup, has introduced its first legal e-scooter, aiming to address these safety issues while offering a high-quality alternative. This innovation reflects the broader trend towards more regulated and safe e-mobility options in urban environments.
E-scooters have long faced regulatory challenges in the Netherlands, with stringent requirements set by the Dutch Vehicle Authority (RDW) to ensure safety. Many brands entered the market but struggled with these regulations, often resulting in failure or withdrawal. SELANA’s success stands out as it signifies a potential shift in the landscape, with increased focus on compliance and safety. These developments underscore the evolving dynamics of the e-scooter market, showcasing an industry moving towards higher standards and consumer protection.
How Did SELANA Navigate Legalization?
The path to legalization for e-scooters in the Netherlands involves passing rigorous evaluations on technical and manufacturing standards. SELANA’s model has successfully met these criteria, ensuring it aligns with RDW’s high standards for safety and reliability. This achievement highlights the startup’s commitment to providing a compliant and secure e-scooter option, setting a precedent for future entrants into the market.
What Sets SELANA Apart?
Founded by Chingiskhan Kazakhstan and Max Schalow, SELANA positions itself as a leader in e-mobility innovation. The company emphasizes its scooter’s advanced technology and robust safety features, such as NFC keycard unlocking and quality braking systems. SELANA has invested significantly in research and development to ensure its product not only meets but exceeds current safety expectations.
SELANA’s first product, the SELANA Alpha, is expected to launch in Q4 2024 and is currently undergoing the final phases of RDW approval. This e-scooter offers a maximum speed of 25 km/h, equipped with advanced safety features, including front and rear brakes, turning lights, and 10-inch air tires. The company underscores this model as a viable, cost-effective alternative to illegal e-scooters and high-priced competitors like the VanMoof S5.
“We believe E-steps can replace car trips and are the future of urban mobility,” remarked Kazakhstan. “Maintaining top quality control is essential even as a startup, which is why we include extra safety features and certified parts.”
Priced at €1,900, SELENA Alpha offers a more affordable option compared to some of its higher-priced counterparts. Its legality and comprehensive safety features present it as a compelling choice for consumers seeking a regulated and reliable e-scooter. This pricing strategy, coupled with the product’s innovative features, positions SELANA favorably in a competitive market landscape.
Looking forward, SELANA plans to expand its dealer and service network while developing new models like a foldable version named Delta. The company is also considering other mobility options, including e-microcars, reflecting its ambitions to broaden its product offerings. SELANA’s approach to innovation and regulation compliance may influence future market trends, potentially encouraging other manufacturers to prioritize safety and quality.
SELANA has opened an exclusive pre-order campaign for Alpha, anticipating strong demand and projecting sales of 10,000 units in 2025. This move not only allows consumers to secure their spot but also demonstrates SELANA’s confidence in its product’s market potential. As SELANA continues to grow, its focus on quality and safety could set new standards in the evolving e-mobility sector.
