In a strategic move to enhance its marketplace offerings, Amsterdam-based Whoppah has acquired fellow Dutch platform Showroommodellen. Known for connecting users with luxury interior items, this acquisition allows Whoppah to further establish itself as a key player in the second-hand designer furniture market. Through the integration of Showroommodellen’s extensive inventory, Whoppah plans to broaden its reach and appeal to international audiences. Insights reveal this acquisition not only strengthens its position but also aligns with its mission of promoting sustainable consumption practices in the furniture industry.
Whoppah, launched in 2019, previously acquired Design Market in France and has experienced significant growth, currently operating in 16 countries. The company’s sustained expansion includes implementing AI tools and achieving profitable status by September 2025. In the past, Showroommodellen enabled access to designer items from over 500 global brands. This acquisition serves to merge these offerings with Whoppah’s platform, inviting a more diverse user base and expanding inventory for customers.
How Does the Acquisition Affect Showroommodellen Users?
Showroommodellen’s users will transition to the Whoppah platform, accessing its wider international audience. Whoppah provides an opportunity for these users to list their items, including furniture, lighting, and accessories, to a global market at no additional cost. This integration allows businesses to reach customers across Europe, offering a more comprehensive buying and selling experience.
What Goals Does Whoppah Have with This Acquisition?
Solidifying its commitment to sustainable business practices, Whoppah aims to reshape consumer perceptions regarding second-hand design items. Their strategy is focused on broadening the accessibility of quality designer products while supporting a circular economy. Whoppah co-founders expressed their dedication to this vision, stating:
“We want to prove that great design doesn’t need to be new to feel new.”
The acquisition reflects Whoppah’s consistent growth and commitment to environmental sustainability. The company’s platform equips buyers with an extensive range of products from private and professional sellers, promoting the reuse of designer items. The goal is to make second-hand design a standard choice for consumers, with plans to facilitate the resale of one million items by 2030.
“Our purpose goes beyond resale. It’s about reshaping consumption,”
explains Whoppah’s leadership, reinforcing their focus on sustainable and profitable business models. Their consistent efforts aim to position second-hand design as a leading preference, proposing that circular models are not just environmentally beneficial but also economically viable.
Considered as a pioneering entity in the pre-owned furniture industry, Whoppah continues to leverage strategic acquisitions to cement its market position. With Showroommodellen’s integration, they enhance their offerings and bolster a sustainable business model to attract eco-conscious consumers. As they continue to expand, their efforts underscore the growing appeal of sustainable consumption in the global market.
