In a strategic move to enhance its digital eye care services, Visibly, a healthcare technology company based in Chicago, has finalized the acquisition of Amsterdam’s Easee, a provider specializing in digital eye care solutions. Known for developing a robust online platform for eye exams, Easee’s acquisition is aimed at enlarging Visibly’s footprint in telemonitoring and hybrid care pathways. This acquisition marks a significant milestone for Visibly in strengthening its capabilities in remote vision care, offering regulated solutions that cater to individuals seeking digital eye care services across the globe.
Before this acquisition, Easee was already making waves with its innovative approach to eye care. Established in 2016, Easee garnered attention for its online eye exams, which are recognized under the Medical Device Regulation. The company holds numerous international patents and has significantly contributed to digital eye care with scientific publications. These efforts reflect Easee’s longstanding commitment to advancing digital vision solutions. Comparing current developments, the acquisition by Visibly is poised to leverage these established credentials to further penetrate markets both in Europe and the US.
How does this benefit Visibly’s existing services?
With the acquisition, Visibly stands to significantly bolster its market position by integrating Easee’s CE Class 2a certified platform into its own FDA-cleared online visual acuity test services. The acquisition leverages regulatory approvals from both the EU and the US, which can be crucial to expanding Visibly’s service offerings and strengthening its brand across multiple healthcare, retail, and consumer markets. The goal is to create a synergy that allows both companies to envelop a wider audience, offering comprehensive digital vision care collaboratively supported by robust regulatory credentials.
What are the future goals for Yves Prevoo after the acquisition?
Following the acquisition, Yves Prevoo, the founder of Easee, intends to channel his focus towards persistent challenges in the field of vision care, such as child myopia and preventable vision loss. He remarked that, after a brief pause, he would continue his involvement in digital health projects and regulatory processes. Having launched Odai Health, Prevoo is keen on assisting other startups in navigating regulatory landscapes and advancing through funding phases.
Easee’s legacy as a digital eye care insight provider reflects the proficiency brought into this new phase. Holding over 14 international patents and having published 14 peer-reviewed articles, Easee has amassed ample experience in the field, serving over 250,000 users with an annual revenue of approximately €1M. This experience greatly aligns with Visibly’s intentions to offer expansive digital vision care while deepening technology partnerships and fortifying global infrastructure for remote vision services.
“We are thrilled to welcome Easee into the Visibly family,” said Brent Rasmussen, CEO of Visibly.
By embracing Easee’s technological prowess and its established European market presence, Visibly aspires to accelerate its market adoption. This combined expertise of Easee’s experience with Visibly’s services will undoubtedly set a robust groundwork for forthcoming innovations in hybrid and remote vision care.
“This isn’t an ending, it’s a new beginning,” expressed Yves Prevoo.
Strategically, this merger not only expands Visibly’s reach but also propagates the vision of a globally interconnected digital health infrastructure. With digital solutions anticipated to drive the future of eye care, the integration of these two entities suggests a strong path forward. It showcases a continued drive towards optimizing vision care delivery while accommodating future market demands. Digital health trends continue to influence healthcare delivery, and both Visibly and Easee remain poised to navigate this evolving landscape proficiently.
