Norwegian no-code design platform Vev has acquired TIME’s website builder TIME Sites, now rebranded as SITES. The acquisition aims to enhance Vev’s capabilities in interactive digital content creation while expanding its market reach in the United States. The transaction also led to Marc Benioff, owner of TIME and CEO of Salesforce, obtaining a stake in Vev. With this deal, Vev seeks to integrate TIME Sites’ microsite technology into its existing offerings, catering to businesses that require personalized customer experiences.
TIME Sites was acquired by TIME in 2022 and has since been used by various business teams to create personalized microsites efficiently. Vev, founded in 2017 by CEO Tine Karlsen and CTO Nicolay Thafvelin, provides a no-code platform that enables organizations to develop interactive websites and data visualizations. The company claims that its platform reduces time-to-market by up to 90% compared to traditional development workflows. Vev has already attracted clients such as LIDL U.S., Schibsted, Politico Studio, and Pfizer, with operations spanning 40 countries.
What does this acquisition mean for Vev’s growth?
Vev’s acquisition of SITES positions the company to expand its influence in the U.S. market. Tine Karlsen emphasized the potential benefits of Marc Benioff’s involvement, citing his expertise in software-as-a-service (SaaS) and cloud computing.
“Having Marc Benioff as an investor, with his years of leadership in SaaS, in addition to bringing SITES into the Vev fold, represents an immense opportunity, especially for the U.S. market. Marc’s leadership and experience in cloud computing and enterprise software will be invaluable to our growth, and the SITES team and existing technology will have a significant impact on the digital storytelling features of our platform.”
How will TIME Sites customers be affected?
TIME CEO Jessica Sibley noted that the transition aligns with Vev’s commitment to digital storytelling, ensuring continuity for TIME Sites customers.
“Since 2022, TIME has delivered exceptional digital experiences that capture our customers’ stories with quality, speed, and scale through the TIME Sites platform and team. Vev shares our passion for digital storytelling and a proven commitment to innovation and growth, making them the ideal home for TIME Sites customers.”
As part of the deal, Kristina Valkanoff, who previously managed TIME Sites, will join Vev as Country Manager for the United States. She will focus on expanding Vev’s presence in the region and integrating SITES’ features into Vev’s existing platform.
Vev has raised $7 million in funding and currently operates with 33 employees across six countries. The company’s customer base has been steadily growing, particularly within larger enterprises. The financial details of the acquisition remain undisclosed.
The acquisition reflects a continued trend where no-code platforms seek to broaden their reach by integrating specialized tools. In recent years, other companies in the no-code and low-code industry have pursued similar strategies to strengthen their offerings in digital content creation. This move by Vev suggests an effort to compete more effectively by offering a comprehensive solution for businesses seeking customizable and scalable web experiences.
