In an age where digital products demand robust access management and seamless data sharing, Veriam steps forward with a solution aimed at simplifying complexity. Emerging from Beuningen, Netherlands, Veriam integrates access control and subscription management to accelerate Software as a Service (SaaS) scalability. This is crucial in sectors sharing Environmental, Social, and Governance (ESG) data across supply chains. By merging these functionalities, Veriam aspires to provide organizations with a holistic platform to improve trust and traceability.
When Veriam was founded, industry observers noted a surge in tools offering either access control or subscription management but rarely both. This left gaps in how businesses managed user interactions and data. The current development marks an evolution from standalone solutions to integrated platforms, emphasizing the growing demand for consolidated tools in digital operations.
What Inspired Veriam’s Name?
The choice behind Veriam’s name serves a distinct purpose. Merging “Verify” and “IAM” (Identity and Access Management), the name underscores the company’s mission. The intention is to reflect clarity and simplicity, translating this philosophy into both product design and mission statement. As Jeroen de Bruijn, Co-CEO, articulated, the clarity in naming echoes the straightforwardness of their products.
Why the Emphasis on Naming?
A deliberate strategy shaped Veriam’s name selection, avoiding the pitfalls of arbitrary naming. By engaging a branding agency, the team navigated options aligning with their values, mission, and even domain availability. The result was a name that encapsulates more than identity and access; it signifies a promise to users. This cautious approach aimed to solidify their standing in a competitive digital ecosystem.
Another important aspect of Veriam’s brand identity is its online presence. Emphasizing the significance of a memorable domain, Veriam chose getveriam.com after their preferred choice was unavailable. This decision reflects the priority placed on a compelling digital footprint, aiming to enhance online accessibility and user engagement levels.
Trademarking an international brand can be complex, and Veriam’s journey was no exception. While securing European registration was straightforward, U.S. registration presents ongoing challenges. The trademark process, as described by de Brujin, involves extensive pre-registration steps, indicating the complexities associated with global brand protection.
Veriam’s identity seems secure going forward, with no plans for a rebrand. The name is intended to age well alongside evolving product offerings. With core values rooted in secure identity and access management, Veriam remains committed to its foundational focus, suggesting stability irrespective of future expansions.
While a name can provide initial traction for a brand, the ultimate measure of success is the value delivered. As de Brujin highlights, maintaining door-opening value and reliability in their offerings is key. Thus, building on a strong name, Veriam’s ongoing commitment to their mission aims to hold the doors open for sustained success.
