Untamed, a direct-to-consumer brand offering subscription cat food services across the UK, has announced a notable funding success. The company delivers pantry fresh, high-protein, whole-meat meals to approximately 80,000 cats monthly. Its targeted approach to feline nutrition underpins a mission to support the dietary needs of strict carnivores while meeting growing consumer expectations. This update adds fresh developments to the evolving landscape of specialized pet food services.
Reports from earlier periods highlighted the brand’s steady growth and its commitment to ancestral dietary principles for cats. Earlier data showed that Untamed consistently improved its service, reinforcing its reputation through personalized meal plans and a substantial customer base. The latest funding round builds on those achievements, incorporating new investor confidence and strategic board enhancements.
What factors supported Untamed’s funding achievement?
Robust market demand for premium pet food and a proven subscription model contributed to the recent funding round. The company’s emphasis on delivering human-grade ingredients in its shelf-stable, wet food meals has attracted considerable interest from investors seeking strong consumer engagement and operational efficiency.
How does personalized nutrition impact cat care?
Tailoring meal boxes according to a brief questionnaire on each cat’s age, food preferences, and eating habits delivers customized nutrition that addresses specific dietary needs. This method has supported the delivery of over 50 million meals since the brand’s inception, reflecting a practical application of consumer insights in pet care.
The Series B investment of £10 million was led by Coefficient Capital and supported by return investors including Five Seasons Ventures and Redrice, further validating the company’s growth trajectory. The funding round brings a new board member, Andrew Goletka, whose experience promises to guide strategic initiatives.
“Untamed is redefining what it means to care for our pets — combining science, passion, and purpose in a way that truly resonates with today’s consumer.”
Founders Ben Spicer, Lenny Cordell, and Marco Pacifici brought the concept to life five years ago after recognizing the importance of an ancestrally inspired diet for cats. Their focus on whole meat and protein-centric recipes laid the groundwork for the services offered by Untamed today.
Investor confidence, reflected in this Series B round, emphasizes the market’s recognition of personalized nutrition’s value in pet care. The company’s strategy of integrating customer feedback with high-quality ingredients continues to shape its service model and operational practices in a competitive market.
