In the ever-evolving market of subscription services, Trustly and seQura have teamed up to offer a new solution in the eyewear sector. Dubbed “optiQa,” this service aims to provide consumers with a budget-friendly monthly payment option for eyewear, increasing accessibility to essential products. This initiative, starting its rollout in Germany and Spain, targets both enhancing customer relationships for opticians and offering a more financially manageable option for consumers. By leveraging Trustly’s Direct Debit powered by Open Banking, optiQa is set to offer a unique payment experience without the complexities often associated with traditional payment methods.
Earlier services in similar sectors attempted to simplify consumer payment experiences, but few applied open banking on a wide scale. Trustly’s previous advancements before 2024 primarily focused on North America and Europe, resulting in significant financial growth. Those ventures set the stage for comprehensive subscription models like optiQa by introducing the benefits of account-to-account payment systems. Such systems bypass traditional card networks and offer immediate transaction capabilities.
Why optiQa and seQura?
OptiQa stands out as more than just a financial product; it’s an ecosystem aiming to create consistency and efficiency in buying eyewear. Its approach towards providing choices of products and coverage for damages ensures customer satisfaction. This service is designed to cater to both online and in-store shoppers, aiming to foster loyalty and long-term growth for opticians by simplifying access to essential eye care. David Bäckström, CEO of seQura, highlights these advantages:
“With optiQa, we can make it easier for people to get all the eyewear they need for a simple monthly fee, helping opticians strengthen loyalty and long-term growth while improving access to essential eye care.”
Why Choose Trustly’s Payment Solution?
The payment gateway powered by Trustly provides several benefits over traditional methods, addressing common inefficiencies related to fees and transaction delays. Businesses stand to benefit from predictable cost structures that facilitate better financial planning. Johan Tjärnberg, Trustly Group’s CEO, noted the dual advantages of their subscription model:
“Subscription payment models give consumers predictable costs and continuous value, while freeing them from the hassle of one-off purchases.”
In a strategic move reported this year, Trustly has focused on partnerships to drive up its total payment values, reflecting in significant year-over-year growth. Reports from June 2024 state that Trustly’s total payment value reached $85 billion, emphasizing the rising popularity of account-to-account payments and their potential for future growth in various sectors.
With advancements in artificial intelligence and the implementation of A2A recurring payment solutions, Trustly continues to optimize transactional processes, simplifying the payment journey for both merchants and customers. This indicates a strategic focus on innovation and customer-centric approaches to foster deeper business relationships and enhance value exchanges.
In the broader context of electronic payments, Trustly’s initiative with seQura exemplifies a strategic alignment of technological advancement with consumer needs, ensuring sustainable growth and fostering deeper customer connections. Such developments will likely lead to further innovations, shaping the future landscape of subscription-based services.
