With the holiday season approaching, Target plans to hire approximately 100,000 seasonal employees to meet anticipated customer demand. This recruitment effort aims to enhance customer service and operational efficiency during one of the busiest times of the year. The retailer is focusing on both in-store experience and supporting online order fulfillment to ensure a seamless shopping experience.
In previous years, Target has upheld similar hiring strategies for the holidays. In 2022, the company also sought to bring on around 100,000 seasonal workers to accommodate increased shopping activity (Source). This consistent approach highlights Target’s dedication to maintaining service levels without significant changes in seasonal staffing.
Target’s Seasonal Hiring Strategy
By maintaining last year’s hiring levels, Target demonstrates strategic consistency in workforce planning. The seasonal positions will support areas such as order pick-up, drive-up services, and product stocking. While these roles are temporary, the company notes that over half of last year’s seasonal hires were offered permanent positions.
“Again this year, the retailer is investing in its team by first offering current team members opportunities to work extra hours throughout the holiday season,” Target stated in a press release.
Analysts Forecast Modest Holiday Sales Growth
Analysts are projecting a slight slowdown in holiday shopping for 2023. A report from Deloitte anticipates holiday retail sales to increase between 2.3% and 3.3%, reaching up to $1.59 trillion between November and January. This projected growth is slower compared to last year’s 4.3% increase.
“Although the pace of increase in holiday sales will be slower than last year, we expect that healthy growth in disposable personal income, combined with a steady labor market, will support a solid holiday sales season,” said Akrur Barua, economist at Deloitte Insights.
Despite potential economic challenges, Target’s commitment to hiring a substantial seasonal workforce reflects confidence in consumer spending. By offering additional hours to current employees and potential permanent positions to seasonal staff, the company aims to foster workforce stability. As consumers navigate economic uncertainties, retailers like Target are preparing to meet customer needs while monitoring shifting shopping trends.
