Swap, a cross-border eCommerce operating system, has secured $40 million in Series B funding to enhance its global presence and introduce new products. The company aims to address the needs of online retailers by offering an integrated solution for inventory management, logistics, and compliance. This investment will support its expansion into new markets and verticals, strengthening its position in the competitive eCommerce landscape. With an increasing demand for efficient cross-border operations, Swap continues to refine its services to accommodate businesses navigating international trade complexities.
Swap previously raised $9 million in its Series A funding round in April last year, which contributed to the launch of Swap Global, a cross-border shipping platform. The company has also partnered with tax compliance automation provider Avalara to simplify regulatory processes for merchants. These past developments highlight Swap’s ongoing efforts to provide scalable solutions for global eCommerce businesses. Compared to earlier funding rounds, the newly secured capital signals a broader strategic approach, focusing on operational efficiency and technology-driven enhancements.
What Does Swap Plan to Introduce with the New Funding?
One of the key initiatives following the latest funding is the introduction of “Swap Inventory.” This tool integrates demand forecasting, inventory tracking, AI-driven insights, and recommendations within business operations. By embedding predictive analytics, Swap aims to optimize inventory management for eCommerce brands, reducing inefficiencies in supply chains. The company positions this feature as an essential component for businesses seeking to streamline logistics and improve customer satisfaction.
How Will Swap Address Cross-Border eCommerce Challenges?
To support international retail growth, Swap is investing in enhanced cross-border solutions. The global market for cross-border eCommerce is projected to reach $7.9 trillion by 2030, presenting significant opportunities for businesses engaging in international trade. Swap’s expanded offerings will cater to brands requiring seamless cross-border logistics, customs management, and compliance capabilities. This effort aligns with the company’s objective to simplify global transactions for merchants operating across multiple regions.
“From the beginning, we’ve set out to create a new category that is a platform-level solution across all of a brand’s operations,” said Sam Atkinson, Swap’s co-founder and CEO. “This funding cements us as the only e-commerce operating system that can enable inventory solutions, cross-border growth, returns management, and shipping and logistics in a way genuinely tailored to a brand’s needs.”
The company’s collaboration with Avalara remains a critical component of its strategy, ensuring compliance automation in global transactions. Avalara’s expertise in tax compliance supports Swap’s goal of reducing regulatory complexities for businesses expanding internationally.
“Swap understands the needs of their customers, and their integrated offering reduces complexity for online retail customers in many ways,” said Craig Reed, general manager, cross border at Avalara. “We understand that digitization of business processes is not an option, it is essential; we are proud to offer fast, accurate and easy compliance automation solutions to our shared customers.”
This partnership underscores the increasing importance of automated compliance solutions in modern eCommerce operations.
As businesses navigate the complexities of cross-border commerce, solutions like Swap’s integrated platform are becoming more relevant. The funding will not only support the company’s expansion but also improve operational efficiency for brands engaged in global trade. With rising demand for AI-driven inventory management and regulatory automation, Swap’s latest initiatives reflect broader industry trends emphasizing digital transformation in eCommerce logistics. As cross-border transactions continue to grow, companies investing in comprehensive management tools may gain a competitive advantage in the evolving digital marketplace.
