Starbucks (NASDAQ:SBUX) and Mercedes-Benz are embarking on a strategic partnership to install high-power electric vehicle (EV) chargers at 100 Starbucks stores throughout the United States. This initiative reflects both companies’ commitment to sustainable practices and aims to make EV charging a more integrated part of daily life for drivers. The collaboration will leverage Starbucks’ extensive network and Mercedes’ robust technological expertise to create a seamless charging experience for EV users.
Previous announcements from Mercedes-Benz have revealed their broader plans to develop a global EV charging network, aiming for over 10,000 high-power chargers in key markets such as North America, Europe, and China. Their ambitious “Ambition 2039” initiative, launched in 2021, targets complete electrification of their automotive fleet by 2030, highlighting their dedication to achieving carbon neutrality. These global aspirations align well with Starbucks’ resource-positive goals, which include becoming a company that stores more carbon than it emits and eliminates waste.
High-Power Chargers on Major Routes
The first phase of this collaboration focuses on installing high-power EV chargers along a 1,400-mile route on Interstate 5, stretching from Washington to California. This route includes urban centers and areas currently lacking sufficient charging infrastructure. These chargers, offering 400 kW power and equipped with NACS cables, can accommodate a wide range of vehicle voltages. As the program progresses, the companies plan to extend this network to additional locations, including potential sites on the East Coast.
Starbucks aims to integrate the charging experience seamlessly with their coffee-serving routine, making it convenient for drivers of all EV brands. According to Michael Kobori, Chief Sustainability Officer at Starbucks, this initiative is an extension of their history of renewable and clean energy projects aimed at connecting underserved communities. This partnership with Mercedes represents a significant step in expanding their EV charging network, allowing customers to recharge their vehicles sustainably while enjoying Starbucks’ services.
Commitment to Sustainability
Mercedes-Benz’s commitment to sustainability further complements this collaboration. The company plans to establish more than 10,000 high-power chargers globally, initiating with the US and Canada. This follows their 2021 announcement to invest heavily in transitioning to an all-electric fleet by 2030. This partnership with Starbucks aligns well with Mercedes’ broader vision of electrification and carbon neutrality.
The collaboration aims to enhance the charging experience for EV drivers by combining the luxury and technology of Mercedes with the widespread accessibility of Starbucks. Andrew Cornelia, President and CEO of Mercedes-Benz High-Power Charging, highlighted the potential for this partnership to transform EV charging into a delightful and convenient experience, comparable to enjoying a favorite Starbucks beverage.
Key Inferences
– The initiative aligns with both companies’ sustainability goals.
– High-power chargers will address current charging infrastructure gaps.
– The collaboration could set a precedent for future corporate partnerships in EV infrastructure.
The Starbucks and Mercedes-Benz collaboration represents a significant advancement in sustainable transportation infrastructure. Their combined efforts to install high-power EV chargers along a major interstate will address existing gaps in charging infrastructure, particularly in underserved areas. This initiative not only reflects both companies’ commitment to sustainability but also showcases their ability to leverage their respective strengths for a greater good. By integrating EV charging with their customer-friendly environments, Starbucks and Mercedes are setting a new standard for convenience and accessibility in the EV market. This partnership marks a pivotal step towards a greener future, promoting the adoption of electric vehicles and fostering a culture of sustainability.
