Sportway, a media and technology organization focused on sports content management, has recently acquired Eyecons, an Amsterdam-based OTT platform, and Sportall, a Paris-based sports tech firm. With a vision to enhance sports coverage and audience engagement, the acquisitions intend to bolster Sportway’s offerings and expand its presence significantly. While Sportway’s main expertise lies in automated production and streaming across various sports, the inclusion of Eyecons and Sportall is expected to broaden their capabilities further.
Sportway has consistently been a dominant player in the sports content industry since its founding years. The organization produces immense volumes of live sports content annually, offering innovative media infrastructure solutions. Traditionally, they partnered with over 50 federations and leagues, creating comprehensive sports coverage. New acquisitions augment this model by adding specialized OTT platforms and media management tools, enriching Sportway’s overall portfolio.
What Role Does Eyecons Play in Sportway’s Expansion?
Eyecons, established in 2016, is known for its work with sports federations to provide streaming solutions and audience engagement tools. It manages media rights in Dutch sports, hosting a wide range of competitions. With this acquisition, Sportway gains opportunities to deliver quality sports content through a blend of subscription models. Its integration under Sportway AB ensures continuity for existing event collaborators and introduces newer, AI-driven production capabilities.
The inclusion of Eyecons represents a strategic move for Sportway. Responsibilities include continued hosting of established Dutch sports content like the Eredivisie and Korfbal League. Eyecons’ management takes a place on Sportway’s board, providing strategic direction. This partnership aims to expand sports coverage capabilities, mutually benefiting federations and fans.
How Will Sportall Enhance Sportway’s Service Offerings?
Sportall, founded in 2019, adds diversity to Sportway through its direct-to-consumer video platforms supporting various federations, including the French Athletics Federation and Fight Nation. The acquisition envisions expanded live streaming services and fan engagement features. Sportall’s expertise in Media-as-a-Service complements Sportway’s existing consumer strategies across multiple countries.
Bringing Sportall onboard expands Sportway’s reach into the French market. Its D2C technology integrates with Sportway’s established network, delivering innovative solutions for sports organizations. Partnerships with high-profile competitions like the FIA World Endurance Championship mirror Sportway’s goals of scaling their impact and reach. These expansions potentially redefine how sports content is accessed and enjoyed worldwide.
Both acquisitions aim to serve the broader sports community, as reiterated by key leaders from both entities. These transactions enhance Sportway’s capacity to offer tailored streaming and production solutions to federations worldwide, positioning them favorably in a competitive market.
