In a world where payment solutions are ceaselessly evolving, two prominent industry players, Splitit and Antom, have announced their joint effort to enhance the way consumers shop. Recently, a rise in consumer demand for different payment plans has put pressure on companies to innovate how they offer financial flexibility. This partnership aims to cater to that demand, with a key focus on enabling payment convenience without altering existing credit relationships.
Previously, many merchants sought to adapt to fluctuating market conditions by adopting pay-later options. These initiatives focused on minimizing hurdles in the checkout process, addressing consumer concerns about financing difficulties. Now, with the Splitit and Antom partnership, there’s an emphasis on creating a seamless user experience by avoiding conventional barriers like credit checks. This approach has grown from earlier simpler methods, providing merchants with improved conversion rates and higher transactions.
How Does the New Payment Approach Work?
The solution offered by Splitit and Antom leverages a card-linked installment payment option that integrates directly into existing systems. Customers can use their current credit to pay over time without extra applications. This model allows for targeted consumer experiences, fulfilling the need for transparency and ease in financial management. Both companies are set to launch this service first in the United States, expanding internationally thereafter, enhancing cross-border payment processing.
What Are the Benefits for Merchants?
Merchants can implement this payment method with fewer complexities and anticipate higher approval rates. This change offers businesses an opportunity to scale effectively while fostering sustainable growth. The businesses benefit from increased average order values and improved customer retention. Splitit’s embedded white-label platform plays a crucial role in this, supporting merchants without sacrificing the customer relationship.
“This collaboration supports our commitment to helping merchants achieve sustainable growth across international markets,” stated Gary Liu, general manager of Antom at Ant International.
“This partnership brings the power of installment payments directly into the checkout flow through Antom’s global platform — no applications, no credit checks, just seamless card-linked flexibility,” said Nandan Sheth, CEO of Splitit.
The market for card-linked and pay-later options continues to expand, and industry reports highlight this growth consistently. PYMNTS research showed that merchants increasingly seek similar offerings to attract customers, maintain satisfaction, and encourage spending. These insights align with the principles driving Splitit and Antom’s recent collaboration. As more businesses adopt these solutions, they provide consumers with better financial planning tools, reducing impulsive buying or unnecessary debts.
As the landscape of digital payments progresses, merchants and consumers rely on innovative solutions to meet demands cost-effectively. Splitit and Antom’s partnership signifies a forward-thinking approach that stresses customer convenience and business profitability. Organizations that adopt flexible payment options can potentially improve their market positioning by fulfilling consumer desires efficiently. The initiative could highlight trends where digital monies and installment options are streamlined in retail settings.
