Snuggs, a European brand specializing in period underwear, has received an additional €5 million in funding, bringing its total investment to €12 million. This financial boost strengthens its position as the most-funded brand in the sector. The company has grown rapidly, reaching hundreds of thousands of customers and expanding its presence across multiple markets. With increasing demand for sustainable menstrual products, snuggs aims to further establish itself in the industry by enhancing accessibility and product availability. The latest funding round will support its expansion and product innovation efforts.
Snuggs was founded in 2019 and has since experienced substantial growth, selling over three million products and operating in seven markets. Similar funding rounds in the past have enabled the company to scale operations and introduce new product lines. Unlike traditional menstrual products, period underwear has gained popularity due to its sustainability and convenience. The company’s strategy of combining functionality with appealing designs has contributed to its success. Snuggs continues to attract investors as consumer interest in eco-friendly solutions rises.
How is snuggs redefining period wear?
The brand’s ultra-thin absorbent technology offers an alternative to disposable menstrual products. Designed in collaboration with textile engineers and designers from brands like Agent Provocateur, snuggs prioritizes both comfort and style. Founder Linda Sejdova emphasized the importance of making period products more desirable rather than merely functional.
“I didn’t want to create just a practical and reliable solution, but something to look forward to every month.”
What are the company’s future plans?
With nearly 3,000 retail locations and offices in three countries, snuggs plans to extend its reach in key markets, including Germany, the Netherlands, and the UK. The company also aims to explore global opportunities. Its latest designer collection sold out within two weeks, reflecting strong consumer demand.
Investor Thomas A. Bata from TripleB, which led the latest funding round, highlighted the company’s potential.
“As the market leader in Europe, Snuggs is uniquely positioned to extend its reach, set new benchmarks for innovation, and solidify its reputation as the most forward-thinking and respected brand in the segment.”
Snuggs generated €20 million in revenue in 2024 with a positive EBITDA. The financial stability allows the company to focus on scaling its business while maintaining product quality and brand perception. The funding will support marketing campaigns, retail partnerships, and product development.
As the demand for sustainable menstrual products increases, snuggs seeks to maintain its competitive edge by refining its technology and expanding its distribution network. The company’s ability to balance innovation with consumer needs has contributed to its rapid growth. With an expanding customer base and strong investor backing, snuggs is set to strengthen its position in the period underwear market. The shift towards reusable menstrual products continues to shape the industry, and snuggs remains focused on making its products more widely available.
