Smartify, a visitor engagement platform for museums, has successfully raised £1.5 million in funding to enhance its technological offerings and broaden its international collaborations. With a focus on simplifying the creation of digital experiences for arts and cultural institutions, Smartify leverages advanced technologies, including AI-driven personalization and AR/XR tools, to meet the expectations of modern visitors. This fresh funding round underscores the growing demand for accessible and immersive cultural experiences in a digital age.
How will the funding fuel Smartify’s growth?
The new capital, led by Metavallon VC with the involvement of Pembroke VCT and advisory support from Mountside Ventures, will primarily support Smartify’s technological advancements and international expansion efforts. The company currently partners with over 700 institutions globally, such as the National Gallery, the Acropolis Museum, and the Tower of London. By shouldering the technical burden for museums with limited budgets, Smartify aims to position itself as a critical digital partner in the cultural sector.
What are stakeholders saying about this development?
“This funding follows a truly remarkable year for Smartify, and is a significant vote of confidence in our work to make arts and culture more accessible and more enjoyable,” stated Thanos Kokkiniotis, CEO of Smartify. “We’re delighted to have the support of Metavallon VC, Pembroke VCT, and Mountside Ventures, as we expand our reach and transform the visitor experience at even more venues worldwide.”
George Karantonis, Partner at Metavallon VC, expressed, “With this investment, we continue to support Greeks based anywhere in the world who participate in ambitious teams bringing significant technological innovations across various sectors. Smartify already boasts an impressive clientele that includes some of the world’s leading museums. We strongly believe the team has both the capability and the plan to achieve this ambitious goal.”
In earlier reports, Smartify has been recognized for its role in bridging the gap between traditional museum experiences and modern digital expectations. While previous expansions focused on building partnerships with prestigious institutions, this funding signals a shift toward scaling its operations and enhancing technological features to attract a wider audience, including everyday travelers and culture enthusiasts.
The broader implications of Smartify’s initiatives highlight the ongoing evolution of museums and cultural spaces in adopting technology to remain relevant. As institutions face financial and operational challenges, platforms like Smartify provide cost-effective solutions for engaging a digitally savvy audience. Additionally, the focus on personalization through AI ensures that users receive tailored content, heightening their interaction and learning experience.
For readers interested in cultural tourism, it is noteworthy that Smartify’s vision also includes positioning itself as a go-to app for discovering, selecting, and consuming cultural content. As digital engagement becomes an integral part of museum experiences, the company’s progress will likely influence how heritage sites globally approach visitor interaction.
