Simple Life, a London-based digital health company, has secured a $35 million Series B investment round, primarily led by Hartbeat Ventures, the venture capital firm established by Kevin Hart. This substantial funding arrives after a successful year for Simple Life, marked by a notable $100 million in revenue and an impressive 64 percent year-over-year growth. With the digital health market projected to reach approximately $940 billion in the next five years, Simple Life aims to leverage its scalable, AI-driven health solutions to address the rising demand for accessible and personalized weight loss programs.
Simple Life prides itself on its unique AI-powered health platform that promotes effective weight management through custom plans, immediate virtual coaching, and comprehensive nutritional counseling. The sector itself is rife with competition, yet remains underserved by solutions that are cost-effective and easily scalable. Simple Life is poised to capitalize on this gap, offering a more efficient and engaging health management solution.
What Sets Simple Life Apart?
At the heart of Simple Life’s offering is the AI coach known as “Avo,” which delivered 19 million coaching messages in January 2025 alone. A peer-reviewed study involving over 50,000 users revealed that 42 percent achieved a minimum of 5 percent weight reduction within a year. This showcases how user engagement significantly enhances weight loss outcomes, proving the effectiveness of their adaptive and rewarding approach.
How Does Simple Life Plan to Utilize the New Funding?
The newly-acquired funds are earmarked for advancing AI capabilities in real-time personalization and scaling content creation. Simple Life is set to launch a gamified companion experience, which preliminary tests suggest improves both customer retention and weight-loss outcomes. By employing streaks, rewards, and motivational cues, the app seeks to make habit-forming a more engaging process.
In previous reports, Simple Life differentiated itself by integrating behavior science with technology to form a sustainable weight loss journey, rather than focusing solely on weight outcomes. This new strategy appears to be building on that foundation, optimizing their platform to cultivate long-lasting healthy habits in users.
“We’re turning healthy habits into a motivating game, helping people not only see results, but also build a more positive relationship with health and wellness,”
as stated by Mike Prytkov, founder and CEO of Simple Life. His comment underscores the company’s commitment to creating a supportive health journey.
Additionally, the platform thrives on peer-reviewed research supporting its efficacy, contributing to the broader understanding of how engaging digital health platforms can substantially impact user outcomes. Each user interaction helps fine-tune the AI’s personalization features, continuously enhancing the app’s relevance and effectiveness.
Simple Life’s innovative approach represents an intriguing pursuit within the health tech sector. By leveraging AI for real-time customization and user engagement, it addresses the perennial issue of user retention in digital health offerings. As Simple Life continues to expand, its holistic health strategies could offer valuable insights into how technology might cater to evolving public health needs.
