Samsung is gearing up to highlight its innovative C-Lab startups at the upcoming CES 2025 in Las Vegas. This annual tech event serves as a pivotal platform for emerging technologies, drawing participants from around the globe. New startups are set to showcase their advancements in areas such as AI, IoT, digital health, and robotics. This initiative is part of Samsung’s ongoing commitment to fostering technological growth and innovation.
When compared to previous years, the focus on AI and digital health continues to be a major trend at CES. Historically, Samsung has used CES to introduce promising startups and innovations, continually pushing the boundaries of technology. The consistent emphasis on these sectors reveals a deep commitment to adapting and responding to market demands in smart technology and healthcare.
What Will Samsung’s Startups Present at CES?
Samsung’s C-Lab will present a total of 15 startups, including 12 from their C-Lab Outside program, which supports external ventures, and two from the C-Lab Inside program developed by Samsung employees. One additional startup has been spun-off directly from Samsung. These startups aim to assess their potential in the global market while networking with investors and exploring business feasibility.
How Does CES Benefit Korean Startups?
CES provides Korean startups with a substantial opportunity to enhance their visibility on an international scale. As articulated by Pilgyu Jeon, executive vice president at Samsung Electronics, the event acts as a critical juncture for startups seeking global recognition and market integration.
“CES is an important opportunity for Korean startups to gain a foothold in the global market and increase brand awareness,”
Jeon stated, highlighting the strategic importance of the event.
Beyond Samsung, CES 2025 is anticipated to host over 4,000 companies, attracting more than 140,000 tech enthusiasts. As the largest tech show globally, CES sets the stage for cutting-edge innovations in connected homes, mobility, and wellness tech. According to Gary Shapiro, CEO of the Consumer Technology Association, AI remains a significant trend, influencing various industries from healthcare to drug delivery.
“AI is affecting so many things from healthcare to drug delivery,”
Shapiro noted, emphasizing its widespread impact.
The ongoing advancements in digital health technologies are expected to make healthcare more efficient and accessible. Industry leaders are introducing tech innovations aimed at improving patient care and reducing costs, with digital tools increasingly playing a significant role in personalized healthcare strategies. As these technologies evolve, they promise to deliver substantial improvements in how healthcare services are provided.
Continuing its tradition, Samsung’s participation in CES underlines its strategic vision to drive technological progress through its C-Lab initiatives. These startups are not only positioned to capitalize on emerging opportunities but also to contribute significantly to the global tech ecosystem. As CES 2025 approaches, the anticipation builds for witnessing the new strides in innovation that Samsung and its C-Lab ventures will reveal.
