In a strategic move to address challenges posed by AI shopping agents, Riskified and HUMAN Security have formed a collaboration to enhance fraud prevention and protect merchants from potential vulnerabilities. This partnership aims to leverage the technological prowess of both companies to foster a more secure digital commerce environment, accentuating the evolving landscape of eCommerce where AI plays an increasingly crucial role. As AI continues to integrate into retail, merchants face new threats alongside opportunities, prompting such collaborations to redefine security parameters.
Prior reports have pointed out the disruptive potential of AI in retail, with predictions that AI agents could soon manage a substantial portion of eCommerce operations. These forecasts align with the current steps taken by Riskified and HUMAN Security, focusing on preventing fraud while capitalizing on the safe integration of AI into shopping activities. Predictions have suggested AI’s ability to significantly alter online shopping by facilitating more efficient, safer transaction methods. This partnership hopes to effectively navigate these changes by providing comprehensive solutions, reducing the risk of fraud and abuse.
What Are the Core Objectives of This Partnership?
The collaboration aims to converge HUMAN Security’s HUMAN Sightline with AgenticTrust and Riskified’s expertise in eCommerce risk management. These efforts target the authentication of legitimate AI-driven purchases and work to prevent fraudulent activities. Critical tools like AI Agent Approve and AI Agent Policy Builder have been introduced to streamline communication with AI shopping agents while mitigating abuse risks.
How Do Riskified’s New Tools Function?
The newly developed tools serve specific purposes; AI Agent Approve facilitates interactions between merchants and AI purchasers, enabling secure transactions. Meanwhile, AI Agent Intelligence lets merchants track AI-based orders and manage sales effectively. These tools are designed to provide merchants with improved control over their operations, paving the way to approve more legitimate activities while maintaining their operational security.
Riskified’s Chief Technology Officer, Assaf Feldman, emphasized the critical impact of this alliance, stating,
“By working with HUMAN and developing new agentic tools and capabilities, we give merchants a way to safely embrace this shift, turning what could be a threat into a new, profitable digital channel.”
This sentiment underscores the aspiration to not only safeguard but also to exploit emerging digital channels safely.
Echoing this, HUMAN’s Chief Strategy Officer John Searby remarked,
“Together, we enable merchants to approve more legitimate AI-driven orders, reduce false declines and protect margins.”
This strategy not only aims to augment security but also to improve the authenticity and success rate of transactions processed through AI agents.
The potential of agentic AI continues to intrigue industry leaders. EBay is among those exploring new channels made possible by AI agents, working with OpenAI’s Operator to enhance user interaction with their listings. This collaboration signals a broader industry trend of integrating AI to revolutionize traditional commerce modes, though it faces challenges of maintaining security alongside innovation.
With AI’s presence in retail set to expand, companies will need to keep up with not just technological advancements, but also the corresponding need for robust security. The collaboration between Riskified and HUMAN stands as a proactive step towards safeguarding the eCommerce landscape. By implementing strategic measures and developing specific tools, they aim to minimize the risks associated with AI fraud attempts while cultivating a secure environment for merchants. With many anticipating AI to cover even more tasks, continuous vigilance and innovation will be vital in shaping a safe future for online commerce.
