Amid evolving digital landscapes, the integration of actionable insights into business strategies has become paramount. Haarlem-based Reshift, known for its consumer-focused platforms like Kieskeurig.nl and Review.nl, has strategically acquired a minority stake in Amsterdam’s ONBRDNG. This collaboration seeks to enhance Reshift’s capabilities through the formation of Oncore.ai, a platform designed to leverage real-time first-party data insights. By tapping into this new venture, Reshift aims to further its commitment to data-driven publishing and provide its users with advanced analytics tools tailored to their unique needs.
Similar initiatives have been observed in the data tech industry where firms like Google (NASDAQ:GOOGL) Analytics have long dominated. These previous platforms, however, often grappled with challenges in offering real-time, easily interpretable data to businesses. The introduction of Oncore.ai promises a distinct shift towards independence and comprehensive data utilization for marketers and e-commerce entities, a direction competitors seemed to have pursued only slowly. Its difference lies in addressing the limitations of existing tools, focusing on effective data application without heavy reliance on manual analysis.
Why Create Oncore.ai?
The emergence of Oncore.ai from the Reshift and ONBRDNG partnership is a direct response to market demands for more timely data insights than those traditionally offered by tools like Google Analytics. Over the past years, there’s been a noticeable gap in the ability of such platforms to provide immediate, applicable data insights. Oncore.ai’s functionalities revolve around automated dashboards and AI-driven reporting, ensuring organizations independently harness their data effectively.
What Distinguishes Oncore.ai in Data Utilization?
Oncore.ai empowers e-commerce and media sectors, offering tools initially developed for Reshift’s platforms but now extended to external markets. The shift from CPC (Cost Per Click) to a more results-focused CPS (Cost Per Sale) demonstrates the effectiveness of Oncore.ai in yielding strategic value from data analytics. The transition highlights a broader industry trend where advertising campaigns increasingly focus on end results rather than mere clicks, an insight echoed by Kevin van Oosteren from Kieskeurig.nl.
“With Oncore.ai, we are building tools that directly contribute to conversion and growth. Think of AI-driven reporting on command and full insight into our campaigns.”
The significance of this development lies in its capacity to empower organizations by reducing dependency on antiquated tools, offering more meaningful insight into operational performance and consumer behavior.
ONBRDNG’s role as a facilitator for data-driven decision making is critical. Through subscription-based services, it enables clients to convert dispersed data into strategic business value, crafting effective data infrastructures. The company’s approach allows businesses to operate more nimbly, sidestepping the high costs associated with maintaining full-time in-house data teams, tackling inefficiencies, and providing clarity in reporting.
Reshift’s ambition extends beyond traditional publishing as it seeks to blend data, technology, and consumer insight. With stakes in tech innovation and media, the company’s pursuit of platforms like Oncore.ai aligns with its intention to further entrench itself as a pivotal player within both industries. The development highlights the ever-growing importance of real-time data interpretation and application across multiple business avenues.
As the landscape of data analytics and media continues to converge, such collaborations may set industry benchmarks for adaptive, data-based business practices. By leveraging innovative, user-focused platforms like Oncore.ai, organizations are poised to not only better understand but predict consumer needs and behaviors, leading to smarter, more efficient business operations.
