Amid the swift evolution of AI technology, Czech-based Ranketta aims to bridge the gap between traditional search engine optimization and the AI-driven discovery landscape. Offering a solution crafted for understanding and enhancing brand presence within AI search contexts, Ranketta has successfully procured €1 million in pre-seed funding. This financial support is set to bolster efforts in broadening the platform’s influence and reach across both European and U.S. markets.
Previously, a substantial number of marketers overlooked the vital impact of AI in shaping consumer purchasing behaviors. While traditional search engines such as Google (NASDAQ:GOOGL) are becoming overshadowed by AI platforms, spending influenced by AI search is expected to witness remarkable growth, projected to reach $750 billion by 2028. Yet, a minor fraction of companies have adapted to this shift, thereby emphasizing the need for specialized tools like Ranketta.
How Does Ranketta Enhance Brand Visibility?
Ranketta focuses on measuring and refining brand visibility in AI-generated answers, offering support primarily for D2C, e-commerce, and B2B brands. The platform’s unique capability lies in its comprehensive tracking of product mentions across AI models like ChatGPT and Gemini. By providing actionable insights and data-driven suggestions, Ranketta enables brands to enhance their positioning within these platforms.
What Sets Ranketta Apart in AI Search Optimization?
At the heart of Ranketta is a specialized AI Copilot that evaluates brand data, suggesting targeted content creation and identifying strategic citation opportunities. This function provides businesses with a detailed view of their performance and competitive positioning in AI search, allowing for a proactive approach to brand visibility. CEO Vojtěch Oravec highlights the necessity of this tool, saying,
Ranketta turns AI shopping into a real acquisition channel that companies can monitor, improve, and grow.
Founded by Vojtěch Oravec, the platform marries his expertise in AI research with practical business applications. Oravec’s background, including his work with the Tomáš Mikolov group and his tenure at Henry Schein, positions him well to steer Ranketta through the complexities of the AI integration challenge.
Already, Ranketta supports over 20 European brands and plans to extend its reach further, backed by recent funding gains. Oravec states,
Our mission is to ensure every brand can compete fairly in the AI-driven discovery landscape.
With this financial boost, Ranketta is set to expand to new markets and advance its technological offerings, including upcoming integrations with Shopify.
AI-driven search optimization remains a mostly untapped potential for many brands globally. Platforms like Ranketta demonstrate the gap left by conventional SEO methods, urging more companies to consider how AI can influence consumer decisions. As brands recognize the growing consumer reliance on AI technologies, there will likely be a shift towards adopting more innovative and adaptive strategies that encompass AI insights and solutions.
