Amsterdam-based Mews, a pioneer in hospitality technology, has announced its acquisition of Atomize, a Gothenburg-based provider of Revenue Management Software (RMS). This strategic move aligns with Mews’ mission to enhance technological solutions within the hospitality sector, aiming to deliver more efficient and profitable outcomes for hoteliers. By integrating Atomize’s advanced revenue management capabilities, Mews seeks to offer a more comprehensive platform, facilitating better decision-making for hotel operators across the globe.
The merger of Atomize and Mews marks a significant shift in the hospitality technology landscape. Atomize, founded by Leif Jägerbrand in 2016, has been a key player in providing real-time pricing insights and forecasts. Previously, the company was renowned for simplifying complex market data, which allowed hoteliers to optimize their operations without excessive manual intervention. This acquisition is expected to further enhance Mews’ offerings, building on Atomize’s established global reputation and extensive reach, which spans over 50 countries.
How Does Atomize Enhance Mews’ Offerings?
Atomize enhances Mews’ capabilities by providing dynamic pricing solutions with granular room-level and multi-property pricing features. Atomize’s platform is known for its automation capabilities, allowing for both system-driven and manual controls, thereby minimizing the complexities traditionally associated with RMS. This integration is anticipated to set new benchmarks in operational intelligence and revenue optimization for the hospitality industry.
What Are Mews’ Future Plans with Atomize?
Mews plans to leverage Atomize’s technology to empower hoteliers with predictive insights, ensuring they can make real-time, informed pricing decisions. By incorporating Atomize, Mews aims to cater to modern hoteliers who demand scalable, intelligent solutions for enhancing guest experiences and profitability. The acquisition aligns with Mews’ broader vision of developing a smart, unified solution for the hospitality sector.
Mews, with its Hospitality Cloud, has been at the forefront of transforming hotel operations. The company’s clientele includes renowned names such as BWH Hotels, Strawberry, The Social Hub, and Airelles Collection. Backed by investors like Goldman Sachs (NYSE:GS) Alternatives, Kinnevik, and Notion, Mews has raised a substantial $335M to propel advancements in hospitality technology. The integration of Atomize’s RMS capabilities is poised to augment Mews’ platform, providing hoteliers with the tools necessary to maximize revenue efficiently.
The acquisition of Atomize by Mews is a strategic move that highlights the ongoing transformation within the hospitality sector. With Atomize’s focus on pricing perishable goods and Mews’ commitment to streamlining hotel operations, their convergence is likely to drive forward-thinking solutions in the industry. This partnership is expected to provide hoteliers with sophisticated tools to navigate the evolving market dynamics effectively.
