Making Science, a Madrid-based firm excelling in digital marketing and technology, has entered into a significant partnership with the SOPEF fund. This collaboration, managed by MCH, aims to bolster the expansion of Making Science’s subsidiary, Making Science Marketing & AdTech, with a financial injection of up to €40 million within the next two years. This agreement is designed to accelerate the company’s international growth and fortify its position in strategic markets. The partnership also includes an option for Making Science to repurchase the stake owned by SOPEF in 2027, highlighting their confidence in future success.
Madrid-based Making Science has previously made headlines for its innovative approach in digital marketing and technology. Earlier initiatives have focused on integrating cutting-edge technology and data analytics to enhance user experiences. In comparison to the current investment, past efforts have been more internally focused, whereas this recent funding aims to expand their international footprint significantly. Past investments have not reached the €40 million mark, indicating a more aggressive growth strategy with this new partnership.
In prior announcements, Making Science has emphasized the importance of technology in driving digital marketing transformation. The current investment reiterates this focus but significantly scales up its ambitions by partnering with SOPEF, a fund established with backing from the Sultanate of Oman. This move marks a strategic shift towards more global market penetration, especially compared to their previous regional focus.
Substantial Financial Injection
Making Science Marketing & AdTech will initially receive €5 million from SOPEF and an additional €2.5 million from its parent company, Making Science. Both entities have agreed to incrementally invest up to €20 million each over the next three years, bringing the total investment to €40 million. This investment aims to accelerate the subsidiary’s growth in international markets.
The SOPEF fund, launched by COFIDES and the Oman Investment Authority, aims to support high-growth Spanish companies. José Manuel Bartolomé, Director of SOPEF, stated that Making Science aligns with SOPEF’s goals due to its growth potential and international focus. He noted the company’s strong management team and its well-defined business strategy.
“Making Science meets all the requirements we are looking for in SOPEF, since it is a growth project with a mission to lead and an international outlook. It is also a sector of great attractiveness and growth, due to the digitalization and transformation component that digital marketing is bringing to the industry and that presents great opportunities in the coming years. The company has a top-tier management team that has a very well-defined business plan in mind for the coming years.”
Company Profile and Market Presence
Making Science is recognized for its advanced solutions in data analytics, ad campaign optimization, and user experience personalization. The company operates four main business lines: Global Digital Agency with Technology, Cloud Software and Cybersecurity, Artificial Intelligence and SaaS, and Making Science Investment. These business areas are designed to provide comprehensive digital marketing and technological solutions, thus enabling the company’s growth.
The company employs over 1,200 people and operates in 15 markets including Spain, Portugal, Mexico, and the USA. CEO José Antonio Martínez Aguilar expressed confidence in the investment, stating it emphasizes the strength and international growth potential of their subsidiary. He also indicated that the partnership with MCH and Oman Investment Authority would further facilitate their expansion in the Middle East.
“SOPEF’s investment shows the strength of our project and our capacity for international growth. Our subsidiary Making Science Marketing & AdTech represents about 65 per cent of our business and has huge international growth potential. The entry of a fund with the support of a sovereign wealth fund indicates on the one hand the strength of the Making Science project and on the other hand gives us access to an investment capacity that allows us to compete with large global groups.”
Investments in technology-driven sectors like digital marketing are poised for significant growth, fueled by the increasing demand for data-driven strategies. Making Science’s partnership with SOPEF provides the financial backing necessary to scale their operations and introduce innovative solutions in new markets. This move aligns with broader industry trends, where companies are leveraging strategic investments to expand globally and stay competitive. The expertise of MCH in aiding Spanish firms grow internationally, coupled with the financial muscle of the Oman Investment Authority, presents a robust foundation for Making Science’s ambitious plans. Such partnerships are crucial for driving innovation and achieving sustained growth in the evolving digital landscape.
