Labfresh, an Amsterdam-based startup specializing in innovative apparel solutions, aims to tackle the common issue of overconsumption in fashion. The company has initiated a new crowdfunding round to finance the opening of additional flagship stores. Labfresh is known for its products which leverage cutting-edge technology to provide enhanced wearability features such as stain and odor resistance. The company’s current move is designed not only to expand its retail presence but also to maintain the momentum gained from its successful flagship endeavors.
Previously, Labfresh has demonstrated a consistent approach to funding business expansions, focusing heavily on customer backing instead of traditional financial institutions. Their reliance on customer-supported funding models has helped maintain company autonomy. In the current campaign, the company hopes to replicate its past success and further solidify its reputation in the smart clothing industry.
What is the New Plan?
Labfresh is planning to open two new flagship stores and an additional five shop-in-shop locations in the Netherlands and Denmark in the coming months. Thomas Haverberg has been appointed as the Head of Retail & Wholesale to spearhead these efforts. The expansion plan comes after the company repaid €700,000 of an €800,000 debt, enabling the pursuit of new opportunities through additional borrowing. Recent data reflects an influx of €236,400 from 97 investors as the funding campaign progresses toward a €700,000 goal.
Why Crowdfunding Again?
The company’s co-founder, Kasper Brandi Petersen, emphasized customer trust as a cornerstone of Labfresh’s business model, highlighting that the brand has consistently turned to its consumer base rather than traditional banks for financial support.
“We have done crowdfunding for 8 years — always relying on customers. No banks. No venture capital,”
said Petersen. To garner interest, Labfresh is offering bonds with a 7 percent annual interest, providing a clear incentive for individuals to support the brand’s growth trajectory.
The startup prides itself on its transparent relationships, displaying its 1,335 investors’ names on store “hero walls.” Among these investors, some hold shares for equity-based growth, while others possess debt instruments offering annual returns. Adding to its promotional efforts, Labfresh has also distributed €120,000 to customer-investors, allowing them to share in the company’s profitability.
Founded by Kasper Brandi Petersen and Lotte Vink, Labfresh aims to design clothing that withstands common blemishes and odors. Using FreshCore technology—an integration of hydrophobic, antibacterial, and easy-care features—their garments are marketed as highly functional while maintaining a commitment to sustainability.
“Some investors own shares for long-term growth, while others have debt instruments that provide annual cash returns,”
Petersen noted.
These advancements position Labfresh in a competitive market where they focus on offering clothing that is not only technologically forward but aesthetically pleasing. The fabrics employed in their designs meet rigorous standards, holding certifications like STANDARD 100 by OEKO-TEX and BlueSign, thus ensuring consumer safety and environmental responsibility.
Labfresh’s latest initiative underscores the company’s dedication to leveraging consumer support to foster growth and innovation. Their tactical blend of technology, practicality, and transparency emphasizes a clear path forward in the sustainable fashion sector. As they continue their retail expansion, the bond program presents an inviting prospect for potential investors, promising both financial returns and alignment with sustainable practices.
