Labfresh, based in Amsterdam, has announced a €500K funding initiative to introduce a womenswear collection, marking a shift from its previous focus on menswear. The startup, which specializes in intelligent apparel designed to combat overconsumption, has gained attention for its technology-driven approach to textiles. Labfresh’s decision reflects growing demand for sustainable fashion options tailored specifically for women. The company, co-founded by Kasper Brandi Petersen and Lotte Vink, has strategically prioritized this expansion after deliberating for years. This move signals a calculated step toward diversifying its product range.
Why did Labfresh avoid selling equity?
Rather than opting to sell equity, Labfresh is offering prospective investors a loan opportunity with a 7 percent interest rate. Kasper Brandi Petersen commented,
“We do, however, not wish to sell a stake in LABFRESH – we are blessed with 822 amazing shareholders.”
This approach to funding builds on their earlier €721,846 crowdfunding success on Seedrs, which attracted 350 investors. By not diluting its equity, Labfresh aims to retain greater control over its operations while fostering financial engagement from its community of supporters.
How does Labfresh stand out in sustainability-focused fashion?
Labfresh has built its reputation on its FreshCore technology, which integrates hydrophobic, antibacterial, and easy-care treatments. Its products, including smart t-shirts made of 100 percent long-staple cotton, are designed to repel stains, odors, and wrinkles. The technology resists water-based liquids like ketchup and red wine while utilizing moisture-wicking properties to manage sweat. The materials also meet environmental and safety standards, being certified by STANDARD 100 by OEKO-TEX and BlueSign. The company emphasized,
“We don’t use nano-coatings or treat the surfaces of the fabric – we only treat the yarn.”
This focus on innovation and sustainability has set Labfresh apart in a competitive market.
Labfresh’s retail presence in Copenhagen and Amsterdam complements its digital-first strategy. These retail spaces help attract customers hesitant to shop online due to uncertainty about sizing and fit, broadening its reach. This dual-channel model showcases the brand’s commitment to catering to diverse consumer preferences.
Labfresh’s earlier efforts in crowdfunding have demonstrated its ability to engage investors while adhering to its ethos of quality and sustainability. Similar to past initiatives, the current funding endeavor highlights its dedication to creating intelligent apparel that aligns with modern consumer values.
Expanding into womenswear allows Labfresh to address a broader audience and respond to a growing demand for sustainable and functional fashion solutions. As sustainability becomes a primary concern for consumers, the brand’s innovations could resonate well with an increasingly eco-conscious market. This move also signals its adaptability and willingness to evolve alongside industry trends.
Labfresh’s approach provides insights into how sustainability-focused startups can balance financial independence with innovation. The integration of advanced fabric technologies and certifications not only enhances product appeal but also reassures customers about the ethical and environmental impact of their purchases. For brands looking to establish themselves in this space, Labfresh’s strategy of combining advanced technology with targeted market expansion serves as a notable example.
