In an effort to broaden its appeal and potentially reach an international audience, Amsterdam’s real estate agent comparison platform, formerly known as Mijn Verkoopmakelaar, has rebranded as Krib. The change reflects the company’s ongoing evolution from a simple real estate comparison tool to a more comprehensive service aimed at both buyers and sellers. Under the leadership of Antoine Steenkamer, Krib continues to assist property seekers, accommodating a diverse clientele that includes an increasing number of English-speaking users and expats.
Comparatively, Mijn Verkoopmakelaar has long been associated with the local market in the Netherlands since its inception in 2019, adapting over time to meet the changing demands of its users. The platform, which has processed a significant volume of offers and maintains an active roster of real estate agents, is now positioning itself to cater more directly to first-time buyers and sellers who connect more readily with its new moniker, Krib.
What Does the Rebranding Entail?
The name Krib introduces not just a fresh identity but also aims to better reflect the platform’s extended services, including aiding in buying, maintaining, and selling properties. Antoine Steenkamer acknowledges that the old name was becoming increasingly limiting given the platform’s ambitions and its broader service offerings beyond just sales agents. This overhaul signifies its intent to cover more aspects of the real estate process.
How Did the Transition Happen?
The journey to Krib was neither quick nor simple. Steenkamer divulges that the quest for a new name began four years earlier, facilitated by a workshop with the Amsterdam design agency Lava. During this period, the company safeguarded the domain name, preparing for an eventual rebranding when resources allowed.
“I don’t have to tell you what MTV TV program was my favourite. Our core target group are first-time sellers and buyers. And that generation associates words like Krib with houses,” stated Steenkamer, emphasizing the cultural relevance of the name to its users. With the completion of the rebranding, Steenkamer is pleased with securing such a concise domain name.
The Significance of Name and Trademark?
Many may wonder if a company name holds substantial weight in business success. For Steenkamer, the name matters immensely. “I believe so. I feel our new name fits our purpose and our internal perception of ourselves way more than our previous name,” he remarked, stressing the importance of the company’s internal alignment with its new identity.
As Krib embarks on its journey with this new identity, it positions itself for possible international expansion and the ambition to reach a wider audience. Keeping in mind the complexities of a global real estate market, the company continues to strive for seamless user experiences while meeting local needs. Preparing for future growth, Krib emphasizes adaptability and readiness to embrace a wider audience.
