Digital investing platform InvestiFi has named Todd Clark as its new president and chief operating officer, expanding its leadership team as it continues to bring investment products to credit unions and community banks. With a history of executive leadership and fintech innovation, Clark steps into the role at a time when InvestiFi is scaling offerings that include securities and robo-advisory solutions. His appointment follows a year of board involvement with the firm and coincides with broader industry movements toward integrated digital services in smaller financial institutions.
Clark’s previous role as CEO of CO-OP Solutions, a credit union technology firm, saw the company reach $500 million in revenue and become one of the largest in its segment before its merger with PSCU. The merged entity, now known as Velera, marked a consolidation trend within the sector. Compared to earlier reports in 2023 that primarily focused on the merger’s strategic benefits, Clark’s move to InvestiFi shifts attention toward leadership reshuffling and the influence of executive experience in shaping fintech platforms. His earlier work at Core Data and continued board service outlines a consistent focus on payments infrastructure and financial services innovation.
What will Clark’s role at InvestiFi include?
How are credit unions adapting to technological demands?
Clark will be responsible for overseeing InvestiFi’s operational and growth strategies, particularly targeting the expansion of its digital investing tools for credit union members. The company aims to deepen its relationships with financial institutions by offering tailored investment solutions that integrate into existing banking platforms. These include both traditional securities and automated investment services.
InvestiFi CEO Kian Sarreshteh remarked on Clark’s hiring by noting his focus on market gaps and technology alignment.
“Todd is renowned for his ability to identify technology gaps in the market and determining how emerging technology will fill those gaps, all to uncover efficiencies for financial institutions,”
Sarreshteh said. He added that the company has gained momentum in 2025 with new institutional partnerships.
Clark’s background includes founding Core Data, one of the first prepaid card firms, and serving as a board member for various fintech ventures. His career reflects a consistent track record in scaling companies and responding to the operational demands of the financial sector. His insight into both legacy systems and emerging technologies positions him to influence InvestiFi’s approach to service delivery and innovation.
Meanwhile, credit unions have been increasing their focus on security measures and self-service capabilities. According to PYMNTS Intelligence, 64% of credit unions plan to integrate biometric authentication or digital identity within the next three years.
“CUs with proactive innovation strategies, which would include security, and a high degree of innovation readiness, achieve active mobile banking user rates that are 20% higher than lesser performing peers,”
the report stated, highlighting the performance gap tied to innovation adoption.
Consumer surveys also emphasize that security features are the top priority for users when evaluating their financial institutions’ technology investments. Roughly one in four respondents selected security as the most important area for development, surpassing all other features. This aligns with credit unions’ current initiatives and presents an opportunity for platforms like InvestiFi to align their services with these expectations.
Clark’s entry into InvestiFi brings a combination of strategic leadership and sector-specific experience at a time when tailored fintech solutions are increasingly sought after by smaller financial institutions. While larger banks continue to invest heavily in proprietary digital offerings, credit unions and community banks often rely on partnerships with specialized providers like InvestiFi. Clark’s leadership history suggests a focus on scalable infrastructure and expanding digital access, which could help InvestiFi capitalize on the growing demand for integrated investment tools. For financial institutions considering partnerships in the digital investment space, observing how Clark’s strategies unfold at InvestiFi may offer useful insights into operational execution and market positioning.
