In a world where digital connections often overshadow personal interactions, Howbout offers a novel approach to social networking by focusing on authentic communication and shared experiences. The platform, which allows users to schedule plans with friends and share their calendars, has gained significant traction among Gen Z. With a fresh infusion of $8 million in funding, the London-based startup plans to broaden its reach and enhance its offerings. Founded by Neil Tanna, Jake Jenner, and Duncan Cowan, who were inspired to address the changing dynamics of friendships, Howbout aims to foster genuine connections in a fast-paced digital age.
What Drives Howbout’s Expansion?
Howbout’s recent funding round marks a significant milestone for the company. Previously, the company secured investments from Boost Capital Partners, Angel Invest, and several other prominent supporters. This new influx of capital will enable Howbout to expand its marketing and engineering teams, enhance the platform, and introduce additional features to its user base. With the U.S. being its largest market, the company plans to increase its presence there by expanding its workforce and outreach efforts. The new funds will also support product development, helping the team deliver a more robust and versatile app experience.
Why Does Gen Z Embrace Howbout?
Gen Z users are drawn to Howbout’s unique approach to social networking, which emphasizes time-sharing and authentic interactions. Unlike traditional social media platforms, Howbout encourages users to connect on a personal level, sharing how they spend their time rather than merely showcasing curated content. Co-founder Neil Tanna highlights the evolving nature of social media, explaining that it has shifted from connecting friends to promoting content.
“We’ve created a new social network built around time,” Tanna notes, emphasizing the value of genuine connection.
With over 4 million users worldwide, the app has added 50 million events to calendars, highlighting its growing popularity.
In recent years, Howbout has consistently positioned itself as a leader in social scheduling, differentiating itself from platforms that prioritize content over connection. The app’s ability to integrate shared calendars and planning tools has resonated with users seeking deeper engagement with their social circles. The appointment of Chi-Hua Chien, a veteran investor with a history of supporting major tech companies, to the board reflects the company’s commitment to strategic growth and innovation.
As Howbout continues to evolve, the inclusion of Chi-Hua Chien in the boardroom brings valuable expertise. Chien’s background in backing successful companies like Facebook and Spotify offers a strategic advantage.
“We truly believe that time will be the next front of social,” Chien commented, highlighting Howbout’s potential.
This strategic insight is poised to guide the company’s future direction, capitalizing on the untapped potential of time-sharing in social networking.
As Howbout progresses, it stands at the intersection of technology and social interaction, offering a dynamic platform that reflects the evolving needs of Gen Z. By focusing on genuine connections and shared experiences, Howbout has carved a niche for itself in the crowded social networking landscape. The company’s growth strategy, coupled with strong investor support, positions it to become a significant player in the industry. For users, Howbout represents a shift towards more meaningful interactions, suggesting a future where social media complements rather than replaces real-world connections.
