In today’s fast-paced business environment, the demand for efficient and innovative sales strategies continues to rise. VidLab7, an AI-driven sales platform, has recently secured €3.5 million in Seed funding, positioning itself as a significant player in the sales technology landscape. This platform enables the creation of customizable sales avatars, leveraging AI-generated content to optimize sales interactions. By targeting the time-consuming manual tasks traditionally handled by sales teams, VidLab7 aims to enhance efficiency through hyper-personalized video and voice content.
Previously, the use of avatars and synthetic media in sales was limited, primarily due to technological constraints and high costs. VidLab7’s new approach allows integration with leading CRM systems, positioning it as a valuable tool for sales teams seeking efficiency and personalization. Historically, such innovations have faced challenges in adoption, often requiring significant changes to existing workflows. However, VidLab7’s seamless integration promises to smooth this transition for companies.
What Opportunities Does VidLab7 Offer for Sales Teams?
VidLab7 enables the creation of videos and avatars that can address customers by name, highlight products based on individual browsing behaviors, and tailor messages to recent interactions. This specificity not only personalizes communication but also aims to increase engagement and conversion rates. The platform supports a range of functions from initial sales efforts to follow-up communications, thereby offering a comprehensive solution for sales teams.
What Are the Implications of Synthetic Media in Sales?
The integration of synthetic media in sales processes holds potential for significant influence on how companies interact with customers. By providing tools to create conversational avatars and personalized content quickly, businesses can scale their outreach efforts without sacrificing personalization. This could redefine customer engagement strategies, making interactions more dynamic and responsive to customer needs.
Fabian Beringer, Co-founder of VidLab7, highlighted the impact of AI-enabled synthetic media, stating,
“AI-enabled, synthetic media is the new frontier in sales processes, and video far exceeds other content forms when it comes to both engagement and customer conversion rates. VidLab7’s technology can really support any sales teams to grow company revenue and increase customer conversion, while maintaining the crucial aspect of personal experiences that only a human-to-human interaction have been able to deliver up until now.”
The recent funding round led by EQT Ventures, with participation from prominent angel investors, emphasizes the growing interest and confidence in VidLab7’s capabilities. Doreen Huber from EQT Ventures commented,
“Revenue growth is an ongoing challenge for every business in the world. With many years of experience leading sales teams, I know that innovation in sales is key to driving performance. This is precisely what I see in VidLab7’s new synthetic media suite—it has the potential to become the generative AI tool for any revenue team.”
As VidLab7 progresses, it plans to use the seed funding to develop its AI-powered, personalized sales suite, including the Eclipse 7.2 AI Model. The trajectory of AI in sales reflects a broader trend towards automation and personalization, offering businesses new methods to optimize their sales strategies. VidLab7’s focus on synthetic media and generative AI presents an opportunity to improve customer engagement while increasing efficiency in sales operations. Future developments in this area could lead to even more advanced tools that further bridge the gap between technology and personal interaction.
