Amid a rapidly evolving AI landscape, U.S.-based startup General Intuition has captured significant attention by raising $133.7 million in a seed funding round. The company, co-founded by Dutch entrepreneur Pim de Witte, aims to push the boundaries of artificial intelligence with an emphasis on spatial and temporal reasoning. Leveraging its New York location to tap into thriving capital markets and technological talent, General Intuition is poised to make impactful strides in AI applications for gaming and related fields.
Securing substantial funding, General Intuition is a notable successor of Dutch platform Medal, known for enabling gamers to share and edit gameplay moments. While OpenAI had shown interest in acquiring Medal for a hefty sum earlier in 2025, the transaction did not materialize. Nevertheless, the spin-off is now channeling resources to innovate with AI models capable of understanding complex space and time concepts. Previously, General Intuition has focused on developing AI systems that grasp large interactive video data. Present efforts continue this lineage, strengthening potential applications beyond the gaming industry.
How does General Intuition plan to use its new funding?
The influx of capital, primarily sourced from Khosla Ventures and General Catalyst, will accelerate the development of cutting-edge AI models. These funds will enable the startup to explore foundational AI models requiring intricate spatial and temporal reasoning capabilities. By refining these models, the company envisions extending AI utility into domains not traditionally associated with gaming, including industrial automation and autonomous systems.
What sets General Intuition’s AI models apart?
Distinct from many AI initiatives, General Intuition utilizes gameplay data from Medal to teach machines about spatial environments. These models can accurately predict actions within unfamiliar settings based only on visual inputs. According to Pim de Witte, General Intuition focuses on cross-domain video understanding:
“Agents only see what a human player would see, and they move through space by following controller inputs.”
This model of AI development translates smoothly to real-world scenarios, ranging from robotics to autonomous vehicles, typically controlled via video game equipment.
As an organization, General Intuition identifies as a public-benefit corporation. It remains committed to enhancing gaming experiences without displacing creative roles within the game development ecosystem. De Witte clarified:
“We believe that we can drastically improve the gameplay across existing games—and create entirely new, previously impossible experiences.”
Future plans involve rolling out AI-powered non-playable characters (NPCs) and simulation tools, with deployment set for the first half of 2026.
AI’s promise in evolving gaming and other sectors isn’t new. Yet, the path taken by General Intuition seems to mark a distinct approach, utilizing video game data to derive insights applicable far beyond traditional gaming. AI-driven models must understand diverse environments intuitively for broad real-world applications, including self-driving cars and industrial machinery.
