Financial technology company FIS has introduced its Digital Trading Storefront, aiming to elevate the trading capabilities for banks, broker-dealers, and wealth managers. The new platform offers a digital environment for cross-asset trading, integrating advanced features to facilitate more personalized and efficient trading processes. With this launch, FIS seeks to address the growing demand for more modern and user-friendly financial technology solutions in the trading sector.
FIS has a history of innovating in the financial technology space, consistently enhancing its offerings to meet evolving market needs. Previously, the company has seen substantial growth in its core banking products, driven by increased demand and successful competition against rivals. These developments highlight FIS’s strategic focus on expanding its digital capabilities, reflecting broader trends in the fintech industry where digital transformation remains a priority for many firms.
What Does the New Platform Offer?
The Digital Trading Storefront builds upon the existing FIS Cross-Asset Trading and Risk Platform by integrating a comprehensive suite of digital features. This enhancement facilitates hyper-personalization and real-time execution of trades, offering a customizable and scalable platform. Firms are able to integrate their own front- or back-end components and personalize branding and customer experiences through this new system.
How Does This Impact Financial Institutions?
This development allows financial institutions to provide a more competitive digital trading experience, which is crucial for optimizing customer engagement and investment strategies. The platform enhances real-time accessibility to trading while maintaining risk management through seamlessly integrated APIs designed for advanced regulatory compliance.
FIS’s President of Capital Markets, Nasser Khodri, emphasized the importance of this offering for financial institutions:
“Providing a competitive digital trading experience has become crucial for financial institutions who want to help customers be smarter when putting their money to work. With this launch, FIS is unlocking financial technology that enables banks, broker-dealers, and wealth managers worldwide to deliver more modern experiences to their customers.”
The recent roll-out aligns with FIS’s announcement of record sign-ups for its core banking products, highlighting the growing demand for its services. CEO Stephanie Ferris also noted,
“In fact, for the first half of 2024, we’ve signed almost as many cores as we did in all of 2023.”
This momentum showcases FIS’s ability to leverage its existing customer base and attract new clients through innovative solutions.
The introduction of the Digital Trading Storefront by FIS marks a significant step in the evolution of trading technology. By enabling more customizable and efficient trading processes, FIS positions itself as a notable player in the fintech industry, catering to the needs of modern financial institutions. The platform’s ability to integrate seamlessly and comply with regulatory requirements provides added value, ensuring it meets the demands of today’s fast-paced trading environment. This initiative reflects ongoing trends where financial entities increasingly embrace digital solutions to enhance their operations and customer offerings.
