Epicor has acquired Kyklo to enhance its suite of enterprise software with advanced product information management (PIM) and lead generation solutions. This strategic move aligns with Epicor’s vision to offer practical and responsible AI-driven tools for businesses. The acquisition aims to support industries in their digital transformation efforts, providing them with the necessary tools to foster customer engagement and loyalty.
Earlier reports stated that the B2B marketplace has been undergoing a significant digital transformation, with a focus on embedding payments and financing solutions within platforms. Companies like Breef have introduced payment infrastructure to their marketplaces, enabling a buy now, pay later approach for marketing services. Similarly, TreviPay and Mirakl have collaborated to offer centralized financing and invoicing solutions. These developments highlight a broader trend towards enhanced digital capabilities in the B2B sector, aligning with Epicor’s recent acquisition of Kyklo.
The integration of Kyklo’s PIM and content-driven lead generation solutions is expected to bolster Epicor’s existing offerings, enabling businesses to provide a seamless digital experience. This will facilitate improved online product discovery and a modern buying experience, ultimately driving more sales-qualified leads.
Enhancing Digital Strategies
Epicor’s CEO, Steve Murphy, emphasized the necessity for businesses to reach more prospects through various channels. The acquisition of Kyklo is a response to this need, providing Epicor’s clients with the tools to manage and deploy product information more efficiently. This will help businesses collaborate with suppliers and enhance their sales efforts through robust product discovery tools.
Kyklo’s solutions are designed to support industries in creating personalized and content-rich digital experiences. According to Kyklo’s CEO, Remi Ducrocq, the company’s mission has always been to deliver superior eCommerce platforms. Joining forces with Epicor is expected to elevate their services further, helping customers grow and succeed in their respective industries.
Implications for B2B Marketplace
The acquisition comes at a time when B2B buyers are increasingly turning to online channels to transact with suppliers. The demand for integrated digital strategies is growing, and Epicor’s enhanced capabilities are well-positioned to meet these evolving needs. The collaboration aims to provide a comprehensive solution that addresses the challenges and opportunities within the B2B marketplace.
With the addition of Kyklo’s technology, Epicor customers can expect a more robust and streamlined approach to managing product information. The enhanced digital experience is anticipated to drive brand loyalty and repeat business, further solidifying Epicor’s position in the market.
Key Takeaways
– Epicor’s acquisition of Kyklo enhances its product information management capabilities.
– The move aligns with the broader trend of digital transformation in the B2B sector.
– Enhanced offerings are expected to drive customer engagement and sales.
The acquisition of Kyklo by Epicor marks a significant step in the evolution of enterprise software solutions, particularly for industries focused on manufacturing, moving, and selling products. By integrating Kyklo’s PIM and lead generation solutions, Epicor aims to offer a more comprehensive and effective digital experience for its customers. This move is in line with the ongoing digital transformation seen across the B2B marketplace, highlighting the importance of advanced, integrated digital solutions in today’s business environment.
Epicor’s enhanced capabilities will likely benefit businesses by providing them with tools to manage product information more efficiently, collaborate with suppliers, and drive sales through improved product discovery. The focus on practical, outcome-focused AI solutions also underscores Epicor’s commitment to helping businesses adapt to the digital age. As the B2B marketplace continues to evolve, the integration of advanced digital tools will be crucial for businesses aiming to stay competitive and meet the demands of their customers.
