CityLegends, a dynamic platform dedicated to urban sports and street culture, has secured €1.71 million in fresh investment to bolster its global operations and technology. Based in Eindhoven, the company forms a nexus for athletes, creators, and fans, allowing them to forge connections within local and international scenes. As the popularity of street sports rises, CityLegends aims to meet the growing need for digital tools that link real-world and virtual interactions, blending media, gaming, and community.
Previously, CityLegends has garnered attention for its unique approach to sports culture through creative digital solutions. Earlier reports have noted its strategic partnerships and the platform’s increasing presence across important urban centers. These updates highlighted CityLegends’ impact on fostering community within the ever-expanding sector of urban sports, setting the stage for its current aspirations of reaching millions of fans and athletes around the globe.
How Does CityLegends Empower Urban Sports Enthusiasts?
Founded in 2020 by Jimmy Hermans and Thijmen Verkerk, CityLegends harnesses the power of a digital environment where skaters, dancers, freerunners, and other urban athletes converge. The platform enables users to exchange clips, discover trending spots, organize events, and participate in street Esports contests. These features support CityLegends’ goal of bridging the gap between digital participation and physical street activity by leveraging technology to enhance community engagement.
What Drives the Expansion Strategy at CityLegends?
CityLegends intends to utilize the newly acquired funds to broaden its market presence, enhancing both its free and premium services. Furthermore, the development of “culture playbooks” is planned, equipping brands with tools to engage with urban sports and cultural communities. This speaks to the company’s focus on creating a robust media platform catering to a dynamic market. These initiatives highlight the continuing evolution in the urban sports media landscape with CityLegends at the forefront.
“Urban culture being included in the 2028 Olympics in Los Angeles are a great testament to the global recognition and appreciation for the athletic and creative abilities of its practitioners,” said co-founder and CEO Jimmy Hermans, reflecting on the growth of urban sports.
The platform’s expanding network includes over 40 cities worldwide, demonstrating its commitment to a diverse and interconnected community. This progress is bolstered by strategic investments from notable partners such as the GFR Fund, Dutch Sport Tech Fund, and others.
Andy’s statement from LUMO Labs affirms their confidence, “CityLegends has had an audacious global vision for their community from the get-go. We are excited to continue to be part of CityLegends’ journey going forward.”
CityLegends positions itself as a trailblazer by connecting the dots of sports, technology, and cultural exchange. As the platform gears up for a pivotal expansion, it endeavors to meet the demands of digital innovation in the vibrant realm of urban sports. This moment of growth underscores the endless possibilities for a platform that champions digital experiences, fostering deeper connections within the ever-expanding global urban sporting arena.
