A significant increase in mergers and acquisitions (M&A) activities last year contributed to remarkable revenues for Citigroup, according to their latest earnings report. As companies increasingly pursue large-scale deals, the advisory sector has gained traction, pushing banks like Citigroup to the forefront of this financial arena. The complexity of modern M&A initiatives points towards a strategic appetite for growth, and this trend has implications for both large and boutique advisory firms aiming to secure more deals.
M&A activities have consistently sparked discussions, especially during periods of economic fluctuation. In recent years, corporate mergers have shifted towards larger-scale transactions. Past trends showcased increased M&A activities during low-interest periods, as witnessed in 2021, where stimulus funds and financial conditions facilitated over $6 trillion in deals. This contrasted with the latest year’s approach where strategic mergers became a means to achieve scaling and diversification amidst a complex market environment.
What Propelled Citigroup’s Earnings?
An 84% rise in advisory fees underscored Citigroup’s financial success during the final quarter, setting an annual record in M&A revenues. The substantial growth in advisory roles highlighted the bank’s ability to capitalize on these transactions. Citigroup’s CEO, Jane Fraser, emphasized this momentum, stating,
“With record revenues and positive operating leverage for each of our five businesses, 2025 was a year of significant progress.”
Amidst such advances, Citigroup’s achievements contrast with less pronounced increases observed by competitors like JPMorgan Chase, which reported only a 6% rise in M&A activities.
Can Boutique Firms Challenge Big Banks?
The rise of boutique advisory firms like Evercore and PJT Partners poses a challenge to established institutions on Wall Street. These smaller entities offer specialized services, attracting companies seeking tailored advice for mergers and acquisitions. While larger banks rely on their extensive networks and resources, the unique positioning of boutique firms in the market is gaining traction. Such dynamics introduce a competitive edge in securing high-value deals, shifting some focus away from traditionally dominant players.
Citigroup’s latest earnings further reflect the evolving landscape of transaction banking. The bank’s transition from a resource-intensive model to a technology-oriented platform indicates strategic recalibration. This shift promises better economic conditions and enhanced operational efficiencies, which are crucial in maintaining a competitive edge in the fast-evolving world of finance.
The bank’s efforts to modernize its processes with the integration of data platforms and technological advancements are noteworthy. More than 80% of its transformation programs have reached their targeted end states, with significant reductions in legacy applications. According to reports, these initiatives not only mitigate operational risks but also optimize cost structures, particularly within its Treasury and Trade Solutions division.
M&A trends have increasingly focused on mega deals and scale race. Anu Aiyengar of JPMorgan highlighted,
“M&A today is all about the mega deals, the race for scale.”
This emphasis on large-volume mergers aligns with observable patterns of maximizing capabilities to navigate market volatility and leverage growth opportunities in various sectors.
Looking ahead, financial institutions like Citigroup face the dual challenge of enhancing technological prowess while defending against emerging competition in the advisory domain. As the financial landscape continues to evolve, the ability to balance innovation with strategic advisory capabilities will remain a focal point. For businesses and investors, understanding these dynamics is vital in interpreting how the advisory sector will adapt to new challenges and opportunities.


