Navigating the modern digital landscape has become increasingly challenging for enterprises due to the rise in cyber threats. The complexity of disconnected applications has emerged as a significant concern. Many businesses, especially financial institutions, are grappling with identity as not just a security issue but a crucial business aspect. Companies like Cerby have been stepping in with innovative solutions to bridge these security gaps, illustrating the expanding importance of digital identity in today’s tech-driven world.
Cerby’s latest fundraising success, acquiring $40 million in Series B funding, underscores growing investor confidence in robust identity solutions. Unlike many other security ventures, Cerby emphasizes nonstandard applications, which remain largely unsupported by mainstream identity platforms, a stance that distinguishes its approach. The company’s solutions aim to secure applications that traditional identity standards often overlook, addressing both security needs and user productivity.
What Challenges do Enterprises Face?
Organizations recognize Cerby’s solutions not only for their security effectiveness but also for improving productivity. Financial services, healthcare, and pharmaceutical industries particularly benefit from these dual advantages. Despite advancements, challenges persist, such as the fast-paced evolution of threats enhanced by generative AI, requiring constant vigilance and adaptability.
How is AI Changing Cybersecurity?
AI has quickly become a tool for both innovation and deception. While attackers employ AI for complex phishing and deepfake schemes, Cerby responds by integrating automation and intelligent policy enforcement into their solutions, revealing the evolving arms race between defenders and attackers. Their emphasis on comprehensive identity protection without substantial financial burdens highlights their customer-focused strategy.
“We can cover that last mile of identity that is completely unprotected today,” Lepe stated, emphasizing Cerby’s focus on automating shadow IT identity workflows.
Such workflows entail applications managed independently by various departments, safeguarding sensitive data and workflows outside the purview of traditional IT. This adaptation is seen as necessary due to the decentralization trend in tech-driven environments, revolutionizing identity management and protection.
Lepe advises, “Make it easy to turn on multifactor authentication for your end users. Ninety-nine percent of identity attacks are due to a lack of MFA just being turned on.”
AI’s future in cybersecurity remains promising, despite current limitations that prevent autonomous operations in secure environments. Precision in operations remains a vital advantage, accentuating Cerby’s dedication to delivering deterministic results amid a rapidly changing threat landscape.
Cerby’s growth and innovations continue to set new identity automation standards, emphasizing the need for secure, seamless, and scalable solutions. For enterprises where identity is a primary defense point, these advancements provide necessary reassurance in maintaining security in an increasingly vulnerable environment.
