Arajet, a Dominican Republic-based airline, has entered into a strategic partnership with CellPoint Digital to streamline its payment processes. This collaboration aims to centralize Arajet’s payment systems and expand the variety of alternative payment methods available in South America and Mexico. Arajet’s focus on improving customer experience by reducing the complexity of payment options highlights the ongoing evolution in the aviation sector, where efficiency and convenience are driving key operational decisions.
Similar partnerships in the industry have shown a growing trend toward employing payment orchestration solutions. Previously, CellPoint Digital has collaborated with various airlines and travel solutions providers to optimize their payment infrastructures. These collaborations indicate a wider industry movement towards adopting sophisticated payment systems to meet evolving consumer demands. The pattern shows a clear shift in the travel industry’s approach to handling payments, with emphasis on flexibility and innovative payment solutions.
Payment Orchestration and Its Benefits
“Our Payment Orchestration solution, developed to support global airlines in scaling organically, eliminates the need for Arajet to hold separate commercial agreements with APM providers,”
stated Kristian Gjerding, CEO of CellPoint Digital. This approach not only simplifies the payment process but also opens up additional revenue streams by enabling new payment services as Arajet expands its market reach. The solution promises flexibility and efficiency by allowing the airline to seamlessly integrate new payment options as needed.
Strategic Expansion and Market Adaptation
Arajet’s decision to partner with CellPoint Digital reflects its strategic goal to support expansion and improve operational efficiency.
“In this way, CellPoint Digital is our ideal partner — their ecosystem of APMs matches payment preferences in our target markets,”
said Victor Miguel Pacheco Mendez, Arajet’s Founder and CEO. The partnership is expected to facilitate Arajet’s growth into new geographic markets by aligning payment methods with regional consumer preferences.
Growing Demand for Modern Payment Solutions
CellPoint Digital has observed an increasing demand for its payment orchestration solutions in the aviation and travel sectors. Recent collaborations with various airlines, including VoePass and La Compagnie, underline the growing necessity for streamlined payment processes. These partnerships are driven by the need to accommodate diverse payment preferences and improve customer satisfaction.
CellPoint Digital’s collaboration with Arajet signifies an important development in the airline’s operational strategy. By integrating advanced payment orchestration systems, Arajet can enhance flexibility in payment options while reducing the complexity of customer transactions. This partnership not only supports Arajet’s expansion efforts but also aligns with industry trends towards more sophisticated payment infrastructures. As airlines continue to adapt to consumer demands for diverse payment methods, such collaborations are likely to become more common, benefiting both airlines and their customers through improved efficiency and customer experience.
