Canva, a global visual communication platform, has broadened its reach in Latin America by introducing localized payment methods in collaboration with EBANX, a company specializing in payment services for emerging markets. This partnership is operational in Argentina, Brazil, Chile, Colombia, Mexico, and Peru, aiming to facilitate easier access to Canva’s services for users across these regions. The integration of digital wallets, instant payments, and credit and debit card options is anticipated to accelerate Canva’s growth as a software-as-a-service (SaaS) provider in the area. By leveraging EBANX’s expertise, Canva seeks to navigate the diverse payment landscapes of these countries, thereby enhancing digital inclusion and community growth.
Previously, EBANX has established itself as a pivotal player in enabling businesses to cater to the varied payment preferences in Latin America. Their work includes supporting platforms in Brazil with Pix, an alternative payment method expected to dominate the country’s digital commerce transaction value by 2025. EBANX’s consistent efforts in addressing payment complexities have positioned them well to partner with global companies like Canva, which aim to localize and personalize the customer payment experience.
What Does This Partnership Mean for Canva?
The partnership with EBANX allows Canva to customize its payment options in a way that resonates with local consumers. By facilitating payments through preferred and trusted methods, Canva strives to increase the accessibility of its platform. Felipe Godoy, Growth Marketing Manager at Canva LATAM, highlighted the initiative’s role in fostering a thriving creative community by making digital payment methods more inclusive.
How Will Customers Benefit from EBANX’s Services?
EBANX is focusing on simplifying the payment process for businesses in rising markets. This simplification allows merchants to concentrate on the opportunities these markets present. The introduction of Pix Automático in Brazil, a feature anticipated to be launched by the Central Bank of Brazil in 2025, exemplifies such efforts. Pix Automático is expected to streamline recurring transactions like bill payments and subscription services, benefiting individuals and businesses reliant on predictable payment cycles.
Melissa Johnson, Vice President of Merchant Success at EBANX, emphasized their commitment to overcoming payment hurdles in emerging markets. This partnership with Canva is a continuation of EBANX’s mission to support companies in adapting to local consumer preferences effectively.
Eduardo de Abreu, Vice President of Product at EBANX, underscored the potential of Pix Automático to digitize the payments infrastructure, especially in B2B scenarios. This development will likely enhance the payment experience by allowing recurring billing cycles to be managed more efficiently.
The collaboration between Canva and EBANX marks a significant step in improving payment accessibility and digital inclusion across Latin America. By addressing local payment preferences, both companies aim to create a seamless and inclusive user experience. The upcoming features like Pix Automático illustrate the dynamic nature of digital payments and their capacity to transform transaction processes in emerging markets. For businesses looking to expand in these regions, understanding and integrating localized payment solutions will be crucial for success.
