Boosters, a Ukrainian mobility app developer from the Genesis ecosystem, has sold its popular sleep improvement app, Avrora. The app, launched in 2018, has assisted over 10 million users with their sleep issues, completing more than 40 million sessions and generating over $15 million in revenue. This sale marks a significant step for Boosters, which aims to use part of the proceeds to support initiatives in Ukraine amidst ongoing conflict.
In 2020, Avrora topped the sleep app charts in the U.S. by downloads and ranked third in the Meditation and Sleep category. The app’s success story is not just recent; it mirrors the earlier achievements of Boosters’ other products like Promova and Manifest. These apps have consistently maintained impressive user engagement and revenue figures, highlighting the company’s ability to develop products that resonate with a global audience.
Following the start of the Russian invasion of Ukraine, Boosters’ CEO Mykhailo Galian actively sought a buyer for Avrora. He viewed this as an opportunity to donate part of the deal’s profits to support his country. Galian expressed his satisfaction with the transaction, noting that the new owner, Ken Colbert of One Eleven, has ambitious plans to further develop the app.
CEO’s Commitment to Ukraine
“Over time, with the help of professional sleep experts, we built a comprehensive application that has a smart alarm clock, sleep data tracking, nighttime sound tracking, and a library with more than two hundred pieces of content to help you fall asleep and stay asleep,”
Galian remarked. His colleagues Valeriia Vakulska and Andrew Skrypnyk were instrumental in Avrora’s success, contributing to marketing and technological advancements.
Galian’s pride in Avrora’s early revenue milestones was evident, as he shared moments when the app’s user engagement surpassed the population of his hometown in Ukraine. The sale to One Eleven, a U.S.-based app development company, promises continued growth for Avrora. One Eleven’s CEO, Ken Colbert, expressed enthusiasm for the acquisition, highlighting the app’s quality and track record.
Future Plans for Avrora
“We were very impressed with the quality of the Avrora app/code and track record of success, making this acquisition an easy decision for us,”
Colbert stated. One Eleven plans to expand Avrora’s user base and secure its position among the top five apps in its niche. The acquisition’s financial details were not disclosed, but Boosters has committed $85,000 from the profits to charitable initiatives, including support for children affected by the war and the evacuation of injured defenders.
The dedication to supporting Ukraine reflects Boosters’ broader mission to improve lives and conditions during a challenging period. This strategic approach not only aids individual initiatives but also aims for long-term societal impact. By allocating resources to these causes, Boosters underscores its commitment to its homeland and its people, leveraging its business success for meaningful contributions.
