Hamburg-based Boomerang, known for its innovative reusable shipping packaging, has successfully raised nearly €3 million in a recent funding round. The investment was aimed at boosting the company’s capabilities in sales, IT, and product development. Boomerang’s current funding round follows a pre-seed round and further demonstrates the increasing market interest in sustainable logistics solutions. The company plans to leverage this capital to expand its reach and reinforce its position as a leader in the reusable packaging sector.
In a previous funding round, Boomerang raised €1.1 million in 2022/23. The recent round garnered over €850,000 through the crowd-investing platform “Companisto,” significantly surpassing the initial target of €750,000. This funding round also saw contributions from at least two other investors, highlighting the growing confidence in Boomerang’s business model. The use of crowd-investing was a strategic move to engage small investors, thereby broadening their investor base.
Expansion Plans
Boomerang intends to channel the newly acquired funds towards enhancing its sales operations, advancing IT infrastructure, and accelerating product development. The company also aims to raise an additional €500,000 through authorized capital by the end of the year. According to Christian Putz, founder and COO of Boomerang, the market has recognized the relevance of reusable packaging, providing an exciting business case for further expansion.
Marc Engelmann, founder and CEO of Boomerang, expressed satisfaction with the recent funding round, stating that Companisto allowed them to meet the needs of small investors and integrate them into the company’s success story.
“With Companisto, we were finally able to meet the needs of the many interested parties from the small investor environment and involve them in our success story.”
Boomerang has successfully attracted a diverse group of investors, which will significantly benefit the company’s long-term growth plans.
Innovative Reusable Solutions
Founded in 2022 by Marc Engelmann and Christian Putz, Boomerang offers an intelligent deposit model and a comprehensive return logistics system. These solutions allow packaging to be reused up to 50 times, significantly reducing CO2 emissions and contributing to the circular economy. The company serves over 60 customers and partners, including two major German companies with annual revenues exceeding €1 billion.
Boomerang also develops and operates software solutions like a digital deposit system and provides physical packaging options, such as flexible PACKS and robust BOXES. This full-service approach enables online stores to enhance their sustainability profiles and cut costs.
Boomerang’s recent funding success and strategic use of crowd-investing reflect an increasing market demand for sustainable logistics solutions. The company’s focus on expanding its sales, IT, and product development efforts will likely bolster its market position. Additionally, the planned €500,000 in authorized capital indicates Boomerang’s ambition to further scale its operations and solidify its leadership in the reusable packaging sector. As environmental concerns continue to grow, the demand for innovative solutions like those offered by Boomerang is expected to rise, making the company’s proactive strategies timely and essential.
