Blackhawk Network (BHN) has announced an expanded distribution of DoorDash gift cards across the U.S. and Canada. This collaboration aims to enhance accessibility for both consumers and businesses. The new partnership will facilitate the availability of DoorDash gift cards through multiple channels, including both physical and digital formats. As the holiday season approaches, the timing of this launch positions both companies to tap into the peak gift-giving period, providing more options for customers looking to purchase DoorDash gift cards.
Previously, Blackhawk Network has engaged in similar collaborations to expand its gift card offerings. In the earlier part of the year, BHN introduced Select Codes, a digital solution allowing businesses to offer a wide range of rewards. This was followed by a partnership with Roblox to distribute digital gift cards in various regions, showcasing BHN’s commitment to broadening its reach in the gift card market. The current partnership with DoorDash reflects a consistent strategy to leverage partnerships for expanding market access.
What Does the Partnership Entail?
DoorDash gift cards will now be accessible via Giftcards.com and other retail platforms. This move integrates Blackhawk Network’s expertise in branded payment solutions with DoorDash’s extensive consumer base. BHN provides a software-as-a-service (SaaS) B2B platform, allowing businesses to buy DoorDash gift cards in bulk.
Brett Narlinger, head of global commerce at BHN, stated, “Our new partnership with DoorDash will make both physical and digital DoorDash gift cards more accessible during peak shopping season.”
How Will Businesses Benefit?
The B2B gift card program is set to aid businesses in utilizing gift cards as tools for enhancing customer and employee engagement. This includes using gift cards for incentives, rewards, and promotional activities. The move underscores a growing trend among companies to integrate gift card programs into their customer engagement strategies.
Oliver Davies, head of consumer financials at DoorDash, highlighted, “The B2B gift card market offers a tremendous growth opportunity for DoorDash, and BHN is helping our brand to reach new audiences.”
The partnership between Blackhawk Network and DoorDash exemplifies a strategic effort to capitalize on the increasing popularity of gift cards. By offering both physical and digital formats, the companies aim to cater to diverse consumer preferences and expand their market presence. This collaboration also aligns with broader industry trends, where gift cards are increasingly seen as versatile tools for both consumer and corporate use.
By leveraging Blackhawk Network’s expansive distribution channels and DoorDash’s popular service offerings, this partnership is poised to deliver significant value to both consumers and businesses. It highlights the importance of strategic collaborations in navigating the rapidly evolving digital commerce landscape. The expansion into new markets and the B2B focus underscore the potential for significant growth in the gift card sector.
