The digital market is witnessing yet another significant shift as Bending Spoons, a Milan-based technology firm, steps in to acquire the U.S.-based video platform, Vimeo, for $1.38 billion. This transaction comes at a time when many companies seek to augment their service offerings in the face of evolving digital landscapes. With its stronghold in digital solutions already established, Bending Spoons aims to leverage Vimeo’s extensive user base and video-driven platform, promising a new phase of growth for both entities. Insights from previous acquisition patterns illustrate how such integrations have the potential to enhance service portfolios significantly.
Why Vimeo?
Vimeo, originally founded in 2004, has long provided a platform for creators and businesses to produce and share high-quality video content. Known for serving millions of users globally with billions of monthly video views, Vimeo offers tools that appeal to content creators across several domains. The acquisition by Bending Spoons seeks to tap into this established brand and expand its horizons within the technological and business landscapes.
What’s Next for Vimeo?
The transaction guarantees that Vimeo shareholders will receive $7.85 per share, marking a 91% premium relative to its 60-day average closing price. This merger foresees Vimeo becoming a privately-held company, leading to its removal from the public stock exchanges.
“We’re confident they are the right long-term partner for our customers, employees, and brand.”
commented Glenn H. Schiffman, Chairman of Vimeo’s Board. This integration could foster growth as part of a more comprehensive, strategic direction under Bending Spoons’ leadership.
Bending Spoons has reiterated its intent to restructure and enhance Vimeo’s services, with an emphasis on sectors such as Self-Serve, OTT/Vimeo Streaming, and Vimeo Enterprise. The closure of the deal is anticipated in the fourth quarter of 2025, subject to shareholder and regulatory approvals, among other conditions.
“Bending Spoons has tremendous respect for the Vimeo team, our customers, and the creator community we serve,”
said Philip Moyer, Vimeo’s CEO, signaling optimism towards the pending collaboration.
Notably, Bending Spoons CEO Luca Ferrari projects ambitious future investments in diverse markets including the U.S. Following its recent historical pattern, where Bending Spoons acquired technology firms such as Evernote and WeTransfer and optimized them further, this acquisition aligns naturally with its business ethos. Such precedent suggests that Vimeo could see rejuvenated operations and service enhancements under its new owner’s portfolio.
Bending Spoons, founded in 2013, already reaches over 300 million users globally each month with its suite of digital products, including StreamYard and Remini. This acquisition not only aims at growing these numbers but also emphasizes improving performance, reliability, and introducing AI-enabled features, which the company has a history of executing effectively.
Vimeo and Bending Spoons will seek to bridge their operational strengths, potentially allowing for innovations and expanded video services for business and creator communities. This acquisition highlights the increasing focus on video as a medium of communication in business environments, offering customers more enhanced tools and features.
