Asset Class, a platform catering to the private capital market, has acquired Dutch investment management platform Venturelytic. The acquisition aims to enhance functionalities for deal flow tracking, portfolio monitoring, and investor engagement. Venturelytic, led by Mathijs Heutinck, has been providing data-driven solutions for investment teams globally, leveraging the Salesforce platform to streamline workflows. This integration offers clients a more unified system for managing operations, marking a significant collaboration between two Salesforce-focused platforms.
What does this acquisition bring?
The acquisition strengthens Asset Class’s offering as a comprehensive investment platform. By incorporating Venturelytic’s capabilities, Asset Class aims to streamline deal flow execution and portfolio performance within its Asset Class ONE platform. General Partners and fund managers can now access tools to automate reporting and enhance investor interactions more efficiently. This merger simplifies daily operations for clients while adding new features globally across regions such as the Benelux, DACH, Nordics, Asia, and the United States.
How are users affected?
Existing clients of both platforms will experience a seamless integration process. Venturelytic’s functionalities, like unifying deal flow and portfolio monitoring, will be absorbed into the Asset Class ONE system, ensuring continuity while offering new benefits. Key enhancements include automated investor engagement, collaboration tools for teams, and streamlined reporting, which are critical for scaling investment operations. The acquisition also positions Asset Class to expand its presence further into Europe and Asia-Pacific regions.
Venturelytic has previously focused on empowering investment teams with a tightly integrated system for deal flow and portfolio management. Its emphasis on Salesforce aligns closely with Asset Class’s strategy, which also leverages CRM tools like Salesforce and other technologies such as DocuSign and Plaid. This historical focus on efficiency and scalability now transitions into a broader, unified platform targeting the entire investment lifecycle.
Asset Class, founded in 2019, has been actively building tools for fundraising, investor relations, and fund administration. According to Ferdinand Roberts, CEO of Asset Class, the integration of Venturelytic aligns with their mission to eliminate inefficiencies caused by fragmented tools.
“By integrating Venturelytic’s powerful portfolio monitoring and deal flow management capabilities into Asset Class ONE, we are delivering a fully unified platform that eliminates complexity and enables investment firms to scale with confidence,” said Roberts.
Similarly, Venturelytic’s CEO Mathijs Heutinck expressed enthusiasm for the partnership, highlighting the shared goal of offering top-tier solutions through Salesforce.
“By joining forces with Asset Class, we can make the vision of an all-in-one investment platform a reality even faster,” he remarked.
The compatibility of their technologies and visions appears central to the acquisition’s strategic goals.
The combined capabilities of Asset Class and Venturelytic aim to address inefficiencies in modern investment workflows. As private equity and venture capital firms increasingly face challenges with fragmented tools, the unified platform offers a streamlined solution for scaling operations confidently. Investment teams now have access to a comprehensive set of tools that provide better collaboration and operational visibility, which are critical for long-term success.
