Restaurants and retailers are under mounting pressure from labor costs and staff turnover, while younger employees entering the workforce demand more intuitive tools. Danish startup All Gravy is positioning itself to meet this challenge with an AI-powered platform designed specifically for frontline workers. After attracting major UK brands such as Dishoom, Pizza Pilgrims, Honest Burgers and Ottolenghi, the company has secured $2.9 million in new funding to accelerate UK expansion and further develop its technology.
How is All Gravy addressing frontline workforce pain points?
What role does AI play in its platform?
Unlike traditional workforce tools that require employees to juggle multiple applications, All Gravy offers a unified platform for communication, operations, and training. It is tailored to the workflows of retail and hospitality sectors, where manual scheduling and outdated systems remain prevalent. Gen Z workers, accustomed to platforms like TikTok and ChatGPT, often find it difficult to adapt to legacy workplace technologies. The company claims its tool simplifies onboarding and daily tasks for these employees by closely mirroring the user experiences they are familiar with.
The platform is designed to learn from specific work environments and tailor its AI assistance accordingly. All Gravy’s assistant continuously ingests data from operations, enabling it to support both employees and managers. Initially, it helps workers complete tasks more efficiently. Over time, it evolves into a decision-support tool for managers, offering personalized guidance. This feedback loop allows for adaptable, context-aware support across restaurants and shops.
“Gen Z is used to TikTok, Instagram, and ChatGPT, but when they enter the workforce, they’re met with outdated pen and paper in restaurants and retail stores. We’re building tech that augments human intelligence, by developing and training it on the specific issues that arise at each individual customer and adapting to the needs of the employees,”
said Jonatan Rasmussen, CEO and co-founder of All Gravy.
Founded in 2020 in Copenhagen by Jonatan Rasmussen and Kristian Lundager, All Gravy has more than tripled its revenue over the past year. The platform is currently deployed in over 1,000 restaurant and retail locations globally. Scale Capital and Moonfire Ventures co-led the latest funding round, joined by investors such as Zendesk co-founder Alexander Aghassipour, Pleo co-founder Jeppe Rindom, and Fredrik Hjelm of Voi.
“We back companies that don’t just enhance existing solutions but fundamentally reshape industries. All Gravy is doing exactly that for frontline work. Their early traction isn’t just impressive – it’s proof that AI-driven solutions are setting a new standard for the future of work,”
stated Mattias Ljungman, Partner at Moonfire.
Judith Schrader, Investor at Scale Capital, commented, “Frontline work is one of the last major industries yet to be transformed by AI. Jonatan and his team have built something that’s already making a real impact, and we believe they have the potential to define this category.”
Earlier coverage of All Gravy’s development highlighted its initial focus on financial wellness tools for hourly workers. Since then, the company has shifted toward integrating operations management and AI-guided training into a single platform. The latest fundraising marks a strategic pivot from offering wage tracking to becoming a complete system for frontline workforce support, especially as it targets UK restaurants more aggressively. This latest move indicates a broader ambition to redefine how younger employees interact with workplace systems beyond payroll functions.
As restaurants and retailers continue to grapple with workforce inefficiencies, All Gravy is offering a centralized digital assistant designed to streamline task execution and retain workers. While its AI functionality is still evolving, the platform’s adaptability to different business needs could prove useful in retaining younger staff who expect intuitive digital interfaces. For businesses looking to reduce onboarding time, cut down on training costs, and improve employee satisfaction, this type of tool may become increasingly relevant. However, the long-term success of such platforms depends on their ability to scale across diverse work environments without losing customization and usability.
